kanika-mehrotra
Storytelling, emotions, music - Venkatesh Kini uncorks Coke's strategy?blur=25

According to the President, Coca Cola India & South West Asia, the story is more important than the message and must appeal human emotions as well as a higher purpose

Kanika Mehrotra May 1, 2014 9:31 AM

Making magazines digital-ready?blur=25

Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts

Kanika Mehrotra Feb 27, 2014 8:48 AM

Adi Godrej to be keynote speaker @Pitch Madison Media Advtg Outlook 2014?blur=25

The most awaited predictions for the media & advtg industry will be revealed at a special event in Mumbai on Feb 19. The Godrej Group Chairman will provide insight into the success strategies, precautions & trends for 2014

Kanika Mehrotra Jan 8, 2014 8:36 AM

Cultural shifts - Understanding the youth marketing nuances?blur=25

Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts

Kanika Mehrotra Dec 26, 2013 9:17 AM