indian-magazine-congress
.jpg)
If content is king then magazines are fine dining, high-quality content is always in demand, no matter what happens said Dubey at the 11th Indian Magazine Congress
Dolly Mahayan Jan 18, 2018 8:57 AM
Dr Tharoor spoke at the 11th Indian Magazine Congress in New Delhi on how magazine journalism could well leverage the power of the digital to stay relevant
Ruhail Amin Jan 16, 2018 8:58 AM
Sam Balsara spoke about how advertisers constantly want acknowledgement for their work and see awards as the best way to get talked about
Anam Khan Jan 16, 2018 8:57 AM
Nine legal reporters from various news organisations move Bombay HC against a CBI court order that restricts media from reporting on the trial of Sohrabuddin Sheikh fake encounter case
exchange4media Staff Dec 27, 2017 8:47 AM
The 10th edition of the Indian Magazine Congress was held in Mumbai yesterday. On this occassion B.Srinivasan, MD, Vikatan Group, gave his views on how the magazine ecosystem could make itself stronger as it enters the digital age
exchange4media Staff Nov 12, 2016 8:24 AM
The fireside chat session was headed by Tarun Rai, CEO South Asia, J Walter Thompson and moderated by Pradeep Gupta, Chairman, CyberMedia
exchange4media Staff Nov 11, 2016 8:35 AM
At the 10th edition of Indian Magazine Congress, Maheshwer Peri, founder and chairman, Pathfinder Publishing and Harish Nair, National Director, Digital Strategy, GroupM stressed on the importance of adopting mobile first strategy
exchange4media Staff Nov 11, 2016 8:33 AM
While digital was to give a new lease of life to the industry with the advent of tablets and apps that would make magazine content accessible on the go for readers, players are still facing issues, in some cases even impacting survival. True to the nature of the magazine industry however, companies have found ways to address the challenges
Rupkatha Ganguly Nov 10, 2016 8:07 AM
At the 10th Indian Magazine Congress chairman and editor-in-chief of BW Businessworld Anurag Batra questions media entrepreneur Raghav Bahl on how magazine brands can survive and thrive in digital world and if new brands with no legacy have an advantage today
exchange4media Staff Nov 10, 2016 8:03 AM
Themed on “Incredible Magazines”, this edition will deliberate on various issues that concern the media at large, including magazines
exchange4media Staff Nov 9, 2016 8:13 AM
Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts
Kanika Mehrotra Feb 27, 2014 8:48 AM
According to experts, the biggest challenge and key to good content is doing different & exclusive content. Churning out content is the need of the hour, but not at the cost of quality
Kanika Mehrotra Feb 27, 2014 7:55 AM
Magazines can leverage social media for their growth by co-creating the content along with the readers as it would drive a lot of conversations & engagements, say industry experts
Ankur Gaurav Feb 27, 2014 7:54 AM
With the focus shifting from mere reach to sharply looking at the customer, media buying agencies have specialised tools that look at the customer from every aspect, say industry experts
Gunjan Verma Feb 26, 2014 9:38 AM
Magazines talk to super influencers, hence are the most influential advtg mediums, said the Chairman & MD of Madison World, adding that unlike television, magazines cater to segmented audiences
Ankur Gaurav Feb 26, 2014 9:29 AM
According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger
Gunjan Verma Feb 25, 2014 9:23 AM
As per the I&B Minister, inherent advantages of the print industry - extensive reach, localisation benefits and ability to create trust & achieve higher attention span - are expected to serve as a base for growth
Abid Hasan Feb 25, 2014 8:55 AM
According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways
The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more
exchange4media Staff Feb 17, 2014 7:54 AM
The eighth Indian Magazine Congress, organised by AIM will offer a platform to the magazine industry to discuss key issues & the way forward in Delhi on February 24 and 25
Abid Hasan Feb 7, 2014 8:34 AM
