indian-magazine-congress
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If content is king then magazines are fine dining, high-quality content is always in demand, no matter what happens said Dubey at the 11th Indian Magazine Congress

Dolly Mahayan Jan 18, 2018 8:57 AM

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Dr Tharoor spoke at the 11th Indian Magazine Congress in New Delhi on how magazine journalism could well leverage the power of the digital to stay relevant

Ruhail Amin Jan 16, 2018 8:58 AM

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Sam Balsara spoke about how advertisers constantly want acknowledgement for their work and see awards as the best way to get talked about

Anam Khan Jan 16, 2018 8:57 AM

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Nine legal reporters from various news organisations move Bombay HC against a CBI court order that restricts media from reporting on the trial of Sohrabuddin Sheikh fake encounter case

exchange4media Staff Dec 27, 2017 8:47 AM

Be a part of the solution: B Srinivasan, Vikatan Group?blur=25

The 10th edition of the Indian Magazine Congress was held in Mumbai yesterday. On this occassion B.Srinivasan, MD, Vikatan Group, gave his views on how the magazine ecosystem could make itself stronger as it enters the digital age

exchange4media Staff Nov 12, 2016 8:24 AM

Don't think of magazines as only paper & ink, we are not effectively communicating the role of this medium: Tarun Rai, JWT?blur=25

The fireside chat session was headed by Tarun Rai, CEO South Asia, J Walter Thompson and moderated by Pradeep Gupta, Chairman, CyberMedia

exchange4media Staff Nov 11, 2016 8:35 AM

Industry experts vouch for mobile first strategy; feel digital is a consumer behavior more than a medium?blur=25

At the 10th edition of Indian Magazine Congress, Maheshwer Peri, founder and chairman, Pathfinder Publishing and Harish Nair, National Director, Digital Strategy, GroupM stressed on the importance of adopting mobile first strategy

exchange4media Staff Nov 11, 2016 8:33 AM

Best bets for magazine business: Content, Reach & Multimedia Cloud?blur=25

While digital was to give a new lease of life to the industry with the advent of tablets and apps that would make magazine content accessible on the go for readers, players are still facing issues, in some cases even impacting survival. True to the nature of the magazine industry however, companies have found ways to address the challenges

Rupkatha Ganguly Nov 10, 2016 8:07 AM

We need to learn to deal with change at the pace of which is happening: Raghav Bahl?blur=25

At the 10th Indian Magazine Congress chairman and editor-in-chief of BW Businessworld Anurag Batra questions media entrepreneur Raghav Bahl on how magazine brands can survive and thrive in digital world and if new brands with no legacy have an advantage today

exchange4media Staff Nov 10, 2016 8:03 AM

Impressive line-up of speakers at 10th edition of Indian Magazine Congress today?blur=25

Themed on “Incredible Magazines”, this edition will deliberate on various issues that concern the media at large, including magazines

exchange4media Staff Nov 9, 2016 8:13 AM

Making magazines digital-ready?blur=25

Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts

Kanika Mehrotra Feb 27, 2014 8:48 AM

Publications need to maintain their exclusivity, say experts?blur=25

According to experts, the biggest challenge and key to good content is doing different & exclusive content. Churning out content is the need of the hour, but not at the cost of quality

Kanika Mehrotra Feb 27, 2014 7:55 AM

"Magazines need to get out of their comfort zone & have real time responses"?blur=25

Magazines can leverage social media for their growth by co-creating the content along with the readers as it would drive a lot of conversations & engagements, say industry experts

Ankur Gaurav Feb 27, 2014 7:54 AM

Experts throw light on the changing dynamics in media buying behaviour?blur=25

With the focus shifting from mere reach to sharply looking at the customer, media buying agencies have specialised tools that look at the customer from every aspect, say industry experts

Gunjan Verma Feb 26, 2014 9:38 AM

Magazine ads are the most influential: Sam Balsara?blur=25

Magazines talk to super influencers, hence are the most influential advtg mediums, said the Chairman & MD of Madison World, adding that unlike television, magazines cater to segmented audiences

Ankur Gaurav Feb 26, 2014 9:29 AM

'Added reach' is what print media should aim for: Peter Masson?blur=25

According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger

Gunjan Verma Feb 25, 2014 9:23 AM

Regional markets to put print industry in an upward trajectory: Manish Tewari?blur=25

As per the I&B Minister, inherent advantages of the print industry - extensive reach, localisation benefits and ability to create trust & achieve higher attention span - are expected to serve as a base for growth

Abid Hasan Feb 25, 2014 8:55 AM

"Innovation is about creation of new economic value through breakthrough ideas?blur=25

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Indian Magazine Congress to kick off in Delhi on Feb 24?blur=25

The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more

exchange4media Staff Feb 17, 2014 7:54 AM

IMC 2014 is back; this year it wants to 'win through innovation'?blur=25

The eighth Indian Magazine Congress, organised by AIM will offer a platform to the magazine industry to discuss key issues & the way forward in Delhi on February 24 and 25

Abid Hasan Feb 7, 2014 8:34 AM