Date-wise News
Madison bags media duties of BJP's election campaign

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election

Priyanka Mehra Feb 20, 2014 11:28 PM

Maxus India brings on board Anand Chakravarthy as West Head

Chakravarthy will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L'Oreal, Tata Sky, Colors and Fiat Motors

exchange4media Staff Feb 20, 2014 6:37 PM

Ronnie Screwvala's Unilazer Sports appoints Supratik Sen as CEO

Unilazer Sports will focus on teams, leagues, academies as well as creating IPs and franchises in two or three selected sports. Sen joins in from Red Bull India

exchange4media Staff Feb 20, 2014 4:39 PM

Week 7 ratings: Colors crosses 500-mn mark; Star Plus loses viewership

According to data sourced from TAM subscribers for Week 7, Colors pushed back Zee TV to return to the No. 2 position. On the other hand, Star Plus saw a dip in its viewership

exchange4media Staff Feb 20, 2014 4:15 PM

Starsports.com attracts 6.8 lakh viewers on IPL player auction streaming

Last year's IPL auctions on Sony Six delivered a reach of 4.04 lakh viewers as compared to 6.8 lakh viewers on Starsports.com this year over two days

exchange4media Staff Feb 20, 2014 12:57 PM

Cannes Lions names final Jury Presidents

The final names that will make up a collection of outstanding Jury Presidents at this year's Cannes Lions, including the first ever Jury President for the new Product Design Lions category, have been announced

exchange4media Staff Feb 20, 2014 10:00 AM

Innovation determines success in unconventional media, say experts

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising

Abhinav Trivedi Feb 20, 2014 9:52 AM

Elections are no longer double digit growth number for dailies: Girish Agarwal

According to the Promoter-Director, Dainik Bhaskar Group, in the last quarter, DB Corp showed a growth of 18%, of which only 3% was from the elections in Chhattisgarh, Madhya Pradesh & Rajasthan

Saloni Dutta Feb 20, 2014 9:01 AM

Innovation is the critical pillar for any marketing company: Adi Godrej

The Chairman of Godrej Group asks marketers not to take the foot off the innovation pedal, as a well thought of investment during a slowdown will bear returns

Simran Sabherwal Feb 20, 2014 8:49 AM

We have to ensure that the consumer trusts advertising: Shantanu Khosla

If your advertising is not to be trusted and begins to become something that turns the consumer off, you will never build brands in the future, says the MD of P&G

Manasa Mantha Feb 20, 2014 8:31 AM

Madison bags media duties of BJP's election campaign

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election

Priyanka Mehra Feb 20, 2014 8:05 AM

Television will continue to be relevant: Uday Shankar

The STAR India CEO stresses on the need to find a way to create relationship between the advertiser and the content creator that is relevant, robust and constructive for both parties

Abhinna Shreshtha Feb 20, 2014 8:01 AM

Mindshare appoints Wendy Walker as Regional Chief Growth Officer

In this role, Walker will work with the leadership team in the region to build greater momentum behind prospecting & pitching Mindshare's products & services to new & existing clients

exchange4media Staff Feb 20, 2014 7:59 AM

IRS will be held in abeyance till March 31, says RSCI

The RSCI Managing Committee, at its meeting with the MRUC Board in Mumbai today, said that a process for re-validation of the study is being developed, which will be completed by March 31

exchange4media Staff Feb 20, 2014 7:57 AM

APAC Effies 2014: Ajay Kakar, Ashish Bhasin, Pratap Bose among jury members

Other Indians on the Jury include: Devika Sharma of Lowe Lintas, Dheeraj Sinha of Grey Group, Kawal Shoor of O&M, Nagesh Alai of DraftFCB Ulka Group, and Airtel's Rajaram

Priyanka Mehra Feb 20, 2014 7:56 AM

Ad industry beats expectations to grow 11.1% in 2013; outlook promising for 2014

The growth prediction for media ad industry for 2013 was 7.4%, but actual growth was 11.1%, as per the Pitch Madison Media Advertising Outlook 2014. The market is expected to grow by 16.8% in 2014

Sam Balsara Feb 20, 2014 7:54 AM