APAC Effies 2014: Ajay Kakar, Ashish Bhasin, Pratap Bose among jury members

Other Indians on the Jury include: Devika Sharma of Lowe Lintas, Dheeraj Sinha of Grey Group, Kawal Shoor of O&M, Nagesh Alai of DraftFCB Ulka Group, and Airtel's Rajaram

e4m by Priyanka Mehra
Updated: Feb 20, 2014 7:56 AM
APAC Effies 2014: Ajay Kakar, Ashish Bhasin, Pratap Bose among jury members

Jury members for the APAC Effie Awards 2014 have been announced, and there are quite a few Indians on the Jury this year.

Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group is one of the four Heads of Jury. On his appointment as a Head of Jury for APAC Effies, Kakar said, “Having chaired the Effie India Awards for the last three years, I am indeed honoured to now be invited as a Head of Jury for the APAC Awards. In recent years, the need and demand for work that works in the market place, have given the Effie award a pride of place on the shelves of both agencies and marketers. As a Head of Jury, I do look forward to the exciting opportunity to review the most insightful and impactful campaigns from across the region.”

The other Indians in the APAC Effies Jury include (in alphabetical order):

Ashish Bhasin, Chairman India & CEO, SEA, Aegis Media
Devika Sharma, Executive Director, Lowe Lintas - India
Dheeraj Sinha, Chief Strategy Officer, South & SEA, Grey Group
Kawal Shoor, Planning Director, Ogilvy & Mather, Mumbai
Nagesh Alai, Chairman, India, DraftFCB Ulka Group
Pratap Bose, Chief Operating Officer, DDB Mudra
Rajaram, Chief Strategy Officer, Airtel

Commenting on the Awards, Ashish Bhasin said, “I think the biggest difference is that APAC Effies take into account the results produced and the business impact of the work, not just the idea or creativity. Advertising is not fine arts. It is a commercial process, and these Awards recognise that.”

On being part of the Jury, Pratap Bose said, “I am looking forward to what the best of Asia has on offer this year with regards to advertising effectiveness, and discover first hand how the standards of our India Effie processes/ judging stacks up against the rest of the region.”

Meanwhile, there are some other Indians in the jury as well, but who represent global roles. They include:

Chandramouli Venkatesan, Regional Category Head, APAC, Mondelez International
Manpreet Singh, Head, Brand & Marketing, Novosol Asia
Nirvik Singh, Chairman & CEO, Grey Group APAC
Raj Gupta, Chief Strategy Officer, MEC Asia Pacific
Rahul Welde, Vice President - Media, Unilever
Robin Nayak, Regional Head of Strategy, SEA, TBWA Group\Singapore
Rupen Desai, Regional President, Lowe + Partners, APAC
Sanchit Sanga, Regional Director, Mindshare
Sandeep Pal, VP Marketing, APJ, QlikTech Inc
Sunil Sethi, Managing Director, Mondelez Malaysia
Vikram Bansal, Head of Services, Aegis Media Singapore

2014 APAC Effie Awards gala will be held on April 3 in Singapore. Awards will be given in two broad categories – Single Market and Multi-market. There are also Specialty Categories such as Asia Pacific Brands, Brand Experience, Brand Revitalisation, David vs Goliath, GoodWorks - Brand, GoodWorks – Non Profit, Media Innovation, New Product or Service, Small Budget and Sustained Success.

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