The 'Unmetro' conference brought together industry experts, mktg professionals, entrepreneurs & various stakeholders to ideate, develop and debate on the potential of markets beyond the metros

exchange4media Staff Dec 19, 2013 3:26 PM

Brain Hunt is a nation-wide initiative of the Bhaskar Champs Club & Dainik Bhaskar Group to stimulate the imagination of young minds to a new high of constructive thinking

exchange4media Staff Dec 19, 2013 3:19 PM

AdFest has announceed that Yang Yeo, China Chairman & North Asia ECD at JWT Shanghai, is joining next year's festival as Jury President, Press Lotus

exchange4media Staff Dec 19, 2013 3:02 PM

Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category

Mandeep Malhotra Dec 19, 2013 10:03 AM

The sudden advent of the Chairman & CEO of Publicis Groupe has the industry buzzing with speculations regarding new digital acquisitions, Madison's sale, & Law & Kenneth joining hands with Saatchi & Saatchi

Priyanka Mehra Dec 19, 2013 9:18 AM

In an exclusive conversation with exchange4media, Matt Blackborn, President of Emerging Markets, SMG & Das clear the air on Das quitting the agency, what led to the rumours, and much more...

Priyanka Mehra Dec 19, 2013 9:00 AM

Deciphering the digital native, Narayanan Madhavan, Senior Editor & Tech Columnist, HT lists trends like variety on steroids, identity unbundling & digital convergence, which marketers need to watch out for

Kanika Mehrotra Dec 19, 2013 8:42 AM

Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category

Mandeep Malhotra Dec 19, 2013 8:12 AM

The streaming & download music service will allow subscribers to gain access to music and music videos through a dedicated WAP site or the Vodafone Music app

Abhinna Shreshtha Dec 19, 2013 8:00 AM

Industry experts feel that 'cool' has nothing to do with functionality, but is totally based on emotions and is something that cannot be manufactured

Abid Hasan Dec 19, 2013 7:47 AM

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM

The third edition of Festival of Media Asia Pacific will be held from March 16-18, 2014 in Singapore and will bring together media owners, agencies & brands from across 22 countries in Asia

exchange4media Staff Dec 19, 2013 7:44 AM

While industry insiders confirm the agency that has been awarded the much coveted Samsung account; will the company formally announce its new media partnership today?

exchange4media Staff Dec 19, 2013 7:42 AM