Date-wise News
Genesis Burson-Marsteller launches a new concept, The GBM Newsroom

The GBM Newsroom will provide actionable media intelligence, curate new concepts and media distribution channels that go beyond the press release

exchange4media Staff Jan 14, 2014 1:31 PM

Dainik Bhaskar gears up for third edition of MOSAIC 2014

MOSAIC is a compendium the best of India's print advertising work brought out by the Dainik Bhaskar Group and showcased in a single collection

exchange4media Staff Jan 14, 2014 1:11 PM

CNN-IBN meets creative agencies

The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 14, 2014 10:05 AM

Sony TV joins the 12-minute bandwagon

Media planners & marketers indicate adherence to the ad cap is also due to the inconsistent demand-supply gap from the ad fraternity. Not just Sony, other channels too are struggling with this challenge

exchange4media Staff Jan 14, 2014 9:38 AM

Distribution, monetisation major challenges for app developers

As per Vserv.mobi's Mobile App Developer Survey 2013, 84% independent developers face distribution challenges, while 82% game/ app development companies face monetisation challenges

exchange4media Staff Jan 14, 2014 9:18 AM

E-commerce players turn to TVCs as competition heats up

Several e-commerce players are getting more aggressive about their marketing strategies, and TV has emerged as a favourite. exchange4media takes a look at how prevalent this shift is

Abhinna Shreshtha Jan 14, 2014 9:03 AM

Guest Column: "Efficacy, efficiency & experiential will be key buzz in mktg in 2014"

The marketing narrative in 2014 will centre around the efficacy & efficiency of marketing plans, says Karan Kumar, GM - Marketing, ITC's Lifestyle Retailing Business

Karan Kumar Jan 14, 2014 8:40 AM

"Radio is a recall medium and is used as a media multiplier"

Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham

Deepa Balasubramanian Jan 14, 2014 8:26 AM

CNN-IBN meets creative agencies

The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 14, 2014 8:05 AM

Sanjay Khosla to speak at the CMO League in Gurgaon

The Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth' in Gurgaon on Jan 16

exchange4media Staff Jan 14, 2014 8:01 AM

Zirca Digital Solutions appoints Anand Thakur as National Sales Head

Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy

exchange4media Staff Jan 14, 2014 7:56 AM

Snehal Mantri, Director - Marketing, Mantri Developers

There is a higher degree of audience selectivity available when using radio advertisement. Advertising works by repetition. You may need to be exposed to a commercial three or four times before you take action or decision. To reach this ‘viable frequency’, radio advertising is often more cost-effective than other media.

exchange4media Staff Jan 14, 2014 12:00 AM