Date-wise News
Genesis Burson-Marsteller launches a new concept, The GBM Newsroom?blur=25

The GBM Newsroom will provide actionable media intelligence, curate new concepts and media distribution channels that go beyond the press release

exchange4media Staff Jan 14, 2014 1:31 PM

Dainik Bhaskar gears up for third edition of MOSAIC 2014?blur=25

MOSAIC is a compendium the best of India's print advertising work brought out by the Dainik Bhaskar Group and showcased in a single collection

exchange4media Staff Jan 14, 2014 1:11 PM

CNN-IBN meets creative agencies?blur=25

The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 14, 2014 10:05 AM

Sony TV joins the 12-minute bandwagon?blur=25

Media planners & marketers indicate adherence to the ad cap is also due to the inconsistent demand-supply gap from the ad fraternity. Not just Sony, other channels too are struggling with this challenge

exchange4media Staff Jan 14, 2014 9:38 AM

Distribution, monetisation major challenges for app developers?blur=25

As per Vserv.mobi's Mobile App Developer Survey 2013, 84% independent developers face distribution challenges, while 82% game/ app development companies face monetisation challenges

exchange4media Staff Jan 14, 2014 9:18 AM

E-commerce players turn to TVCs as competition heats up?blur=25

Several e-commerce players are getting more aggressive about their marketing strategies, and TV has emerged as a favourite. exchange4media takes a look at how prevalent this shift is

Abhinna Shreshtha Jan 14, 2014 9:03 AM

Guest Column: "Efficacy, efficiency & experiential will be key buzz in mktg in 2014"?blur=25

The marketing narrative in 2014 will centre around the efficacy & efficiency of marketing plans, says Karan Kumar, GM - Marketing, ITC's Lifestyle Retailing Business

Karan Kumar Jan 14, 2014 8:40 AM

"Radio is a recall medium and is used as a media multiplier"?blur=25

Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham

Deepa Balasubramanian Jan 14, 2014 8:26 AM

CNN-IBN meets creative agencies?blur=25

The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 14, 2014 8:05 AM

Sanjay Khosla to speak at the CMO League in Gurgaon?blur=25

The Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth' in Gurgaon on Jan 16

exchange4media Staff Jan 14, 2014 8:01 AM

Zirca Digital Solutions appoints Anand Thakur as National Sales Head?blur=25

Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy

exchange4media Staff Jan 14, 2014 7:56 AM

Snehal Mantri, Director - Marketing, Mantri Developers?blur=25

There is a higher degree of audience selectivity available when using radio advertisement. Advertising works by repetition. You may need to be exposed to a commercial three or four times before you take action or decision. To reach this ‘viable frequency’, radio advertising is often more cost-effective than other media.

exchange4media Staff Jan 14, 2014 12:00 AM