Date-wise News
Can OneIndia platform overshadow TOI’s advertising clout?

Industry experts believe formation of the OneIndia platform is a smart move from the leading dailies, however, they feel it will be difficult to overtake publications such as TOI, which smartly bundles it strengths

Abid Hasan Apr 3, 2014 9:17 AM

"Our Real Time Bidding tool will keep PHD at the forefront of our clients’ digital ambitions"

Jyoti Bansal, MD, PHD India talks about the agency’s focus on digital and mobile, how PHD’s Real Time Bidding tool is going to change the way it is perceived and more ..

Priyanka Mehra Apr 3, 2014 9:06 AM

Guest Column: For newspapers, are the Lok Sabha polls lost? Jwalant Swaroop

With just nine days to go for the voting for India’s 16th Lok Sabha, it seems that the print medium has lost the battle of advertising share to other media, says the CEO of Oshoyana Consultants

Jwalant Swaroop Apr 3, 2014 8:53 AM

IPL: Delhi and Punjab franchises facing the heat on ground?

Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are suffering more as compared to other franchises

Abhinav Trivedi Apr 3, 2014 8:34 AM

Dettol rolls out creative agency challenge in India

Given the ambition to further strengthen communication across the brand portfolio, Dettol aims to explore new partners through the creative challenge process

exchange4media Staff Apr 3, 2014 8:30 AM

Tata Salt showcases Mary Kom’s love for the nation

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise

Twishy Apr 3, 2014 8:28 AM

ThoughtBuzz introduces new analytics platform, Omnio G

Omnio G will also support Facebook & Instagram, along with all existing social media platforms, including LinkedIn, YouTube, blogs & forums, review sites such as Amazon & CNET, QnA sites such as Yahoo Q&A & Twitter

exchange4media Staff Apr 3, 2014 8:22 AM

Promoters infuse Rs 2,430 mn additional funds in Siti Cable for expansion

The funds will be utilised primarily for business expansion & to partially reduce debt. Siti Cable has also claimed to acquire 4 mn digital customers as on March 31, 2014

exchange4media Staff Apr 3, 2014 8:21 AM

Google+ trumps Twitter & Facebook in engaging social referrals

A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter

Abhinna Shreshtha Apr 3, 2014 8:15 AM

MTV to launch Webbed2

The channel aims to empower youth over cyber abuse and cyber criminals. The second season is scheduled to start from April 4.The show’s theme this season is “Surf Smart, Stay Safe”.

exchange4media Staff Apr 3, 2014 8:09 AM

All Pakistan Newspapers Society elects new Executive Committee

Hameed Haroon has been elected as President; Jamil Ather has been elected as Senior Vice President, while Jang Group's Sarmad Ali has been elected as Secretary General

exchange4media Staff Apr 3, 2014 8:07 AM

Ambuja Cement awards creative duties to Publicis

Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis

exchange4media Staff Apr 3, 2014 8:05 AM

Mediacom wins media mandate for Tata Docomo

The win comes on the back of a multi-agency pitch that took place in January in Delhi. Lodestar UM is the incumbent agency on the account

Priyanka Mehra Apr 3, 2014 8:04 AM