Radio campaigns should paint a picture in the mind: Gautam Kiyawat

The CEO of Madison Media Group speaks about the importance of radio as a marketing medium, what constitutes a great ad and his experience as a juror for exchange4media's Golden Mikes Awards 2014

by Abhinna Shreshtha
Published - Jan 29, 2014 9:23 AM Updated: Jan 29, 2014 9:23 AM
Radio campaigns should paint a picture in the mind: Gautam Kiyawat

What makes a radio ad great? How relevant is the radio in today’s world? “Radio has a lot of potential,” said Gautam Kiyawat, CEO, Madison Media Group at Madison Communications and part of the Golden Mikes 2014 jury. “People though, have to start using it for the medium it is rather than replaying what they have done elsewhere. I wish people would spend more time thinking about what they can do on it, rather than just using it because it is a box that needs to be ticked.”

In a candid interview with exchange4media, Kiyawat spoke about his favourite entries at the Golden Mikes 2014 and what constitutes a good advertisement.

The jury for the Golden Mikes 2014 was chaired by Bharat Patel, Former Chairman of P&G Hygiene and Health and Former Chairman of ISA. It includes Rajul Kulshreshtha, MD, Xposure; Amitabh Srivastava, Regional Head (South Asia), Association of International Broadcasters; Shavon Barua, President (West and South India), Havas Worldwide; Amit Tiwari, Director, Country Head (Media), Philips India; Monica Tata, MD, HBO India (South Asia); Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group; Rameet Arora, Senior Director (Marketing, Menu Management & Communications), Hardcastle Restaurants (McDonald’s West and South operations); Amit Ghatak, GM (Marketing), CavinKare; Gautam Kiyawat, CEO (Madison Media Group) at Madison Communications; Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance; Roshan Abbas, MD, Encompass Events; Mayank Shah, Assistant Marketing Manager, Parle Products; and Sandip Tarkas, President (Customer Strategy), Future Group and CEO (Future Media & T24).

The awards ceremony will be held at the ITC Grand Central on January 31, 2014.

To know more, watch the video below…
 

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