Ponds TVC?blur=25

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza Jun 21, 2019 8:45 AM

Varun Dhawan?blur=25

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan Apr 24, 2019 11:38 AM

BARC Ratings: Patanjali becomes top spender on TV for week 27?blur=25

Honda which was the top advertiser for the last two weeks has slipped to the third spot with 17,137 insertions

exchange4media Staff Jul 15, 2016 8:21 AM

Radio campaigns should paint a picture in the mind: Gautam Kiyawat?blur=25

The CEO of Madison Media Group speaks about the importance of radio as a marketing medium, what constitutes a great ad and his experience as a juror for exchange4media's Golden Mikes Awards 2014

Abhinna Shreshtha Jan 29, 2014 9:23 AM

No more leeway on digital for marketers?blur=25

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

Neutrogena, Pond’s and Clean & Clear turn to YouTube post Dove’s success?blur=25

The beauty brands woke up to the power of YouTube after Dove’s campaign went viral. So were these initiatives a hit or did they miss the bus?

Priyanka Nair May 3, 2013 9:20 PM

Ponds White Beauty fun in the sun?blur=25

Ponds came up with a distinctive campaign featuring the heartthrobs of the industry- Farhan Akhtar, Ranvijay and Chang. The tag line for the campaigns says ‘for the girls who enjoy everything under the sun but cricket’.

Shubhangi Mehta Jun 13, 2011 8:04 AM