Date-wise News
Helios Media forays into digital media

The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the content of the channel

exchange4media Staff Feb 4, 2014 11:14 AM

Health & personal care category continue to be under ASCI scanner

ACSI's CCC found the claims of 44 advertisers in health & personal care product or service ads to be either misleading or false or not adequately substantiated and hence, violating ASCI's Code

exchange4media Staff Feb 4, 2014 11:03 AM

Guest Column: Power outage and TV ratings

Starcom MediaVest Group India and Mubble Networks investigate the impact of power availability on TV viewership in India

exchange4media Staff Feb 4, 2014 10:24 AM

More companies will integrate print & digital in 2014: Vivek Khanna

The Head of Hindi Business at Hindustan shares the key focus areas for Hindustan in 2014 and why print players are gaga over the Bihar market

Abid Hasan Feb 4, 2014 10:06 AM

GECs gear up for the trio of big events - IPL, general elections & FIFA

GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year

Abhinav Trivedi Feb 4, 2014 9:39 AM

Inside Kejriwal's brand of leadership

Kejriwal seems to be following the route of 'any publicity is good publicity' - be it his swearing-in at the Ramlila Grounds or his recent 'Dharna', he sure knows how to play to the gallery

Manasa Mantha Feb 4, 2014 9:28 AM

Has the BJP lost the OOH battle to the Congress?

Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign

Abhinna Shreshtha Feb 4, 2014 9:15 AM

New IRS 2013 data and Southern print players

Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different

Deepa Balasubramanian Feb 4, 2014 9:08 AM

After print players, now radio operators find flaws in latest IRS data

Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too

Abhinna Shreshtha Feb 4, 2014 8:49 AM

Radikal Rice scouts for a creative partner

McCann Erickson is currently handling the creative duties of the brand after winning the account in August 2012 on the back of a multi-agency pitch

Priyanka Mehra Feb 4, 2014 8:16 AM

Withdraw latest IRS 2013 findings within 24 hours: INS to MRUC

The INS at its meeting with MRUC in Delhi on Feb 3, 2014 also warned that failure to withdraw the findings will lead to its members not participating in IRS forever, besides initiating legal action against MRUC

Abid Hasan Feb 4, 2014 7:45 AM