Date-wise News

The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the content of the channel

exchange4media Staff 04-February-2014

ACSI's CCC found the claims of 44 advertisers in health & personal care product or service ads to be either misleading or false or not adequately substantiated and hence, violating ASCI's Code

exchange4media Staff 04-February-2014

Starcom MediaVest Group India and Mubble Networks investigate the impact of power availability on TV viewership in India

exchange4media Staff 04-February-2014

The Head of Hindi Business at Hindustan shares the key focus areas for Hindustan in 2014 and why print players are gaga over the Bihar market

Abid Hasan 04-February-2014

GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year

Abhinav Trivedi 04-February-2014

Kejriwal seems to be following the route of 'any publicity is good publicity' - be it his swearing-in at the Ramlila Grounds or his recent 'Dharna', he sure knows how to play to the gallery

Manasa Mantha 04-February-2014

Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign

Abhinna Shreshtha 04-February-2014

Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different

Deepa Balasubramanian 04-February-2014

Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too

Abhinna Shreshtha 04-February-2014

McCann Erickson is currently handling the creative duties of the brand after winning the account in August 2012 on the back of a multi-agency pitch

Priyanka Mehra 04-February-2014

The INS at its meeting with MRUC in Delhi on Feb 3, 2014 also warned that failure to withdraw the findings will lead to its members not participating in IRS forever, besides initiating legal action against MRUC

Abid Hasan 04-February-2014