Date-wise News
The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi
exchange4media Staff 06-March-2014
The media buying and planning account is estimated to be around £620 million. Maxus handles the media duties of the telecom giant in India
The current affairs magazine focusses on investigative articles, exclusives, trend-breaking pieces & insightful features. The March 2014 issue features a public-interest article on the death of Sunanda Pushkar
exchange4media Staff 06-March-2014
It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process
Broadcast industry experts feel that Indian content will achieve success in the global platform only when we will plan out the distribution of the content around the world while producing it
The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi
exchange4media Staff 06-March-2014
The win comes on the back of a competitive pitch. The two agencies will launch and promote Complan's Golden Jubilee in India as well as its repositioning
exchange4media Staff 06-March-2014
Godrej has rolled out its latest digital campaign, 'Dance to My Tune', as an ode to womenhood on International Women's Day. The campaign has been designed & conceputalised by JWT
exchange4media Staff 06-March-2014
Zing has been specially conceptualised and customised keeping in mind new regional viewers that are moving over to the digital platform, with content for the Bengali audiences
exchange4media Staff 06-March-2014
The fourth edition of exchange4media's OOH Conference & Awards will see a host of industry experts speaking on diverse topics ranging from the need for regulation, measurement to creativity & calculating rate of innovation
Abhinna Shreshtha 06-March-2014
The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming the high license fee & lack of commercial viability
Abhinna Shreshtha 06-March-2014
The jewellery brand has launched a unique digital campaign on Facebook, urging working women in Delhi, Mumbai & Bangalore to break away from the regular humdrum of professional life and have fun the creative way
Prior to this, Gowthaman was Chief Client Officer, APAC and CEO South and South-East Asia at Mindshare. Sudipto Roy now steps into the shoes of Regional Chief Client Officer for Asia Pacific
exchange4media Staff 06-March-2014
Jain joins as EVP - Cluster Head, while Sharma comes on board as Senior VP - National Sales Head. Both the appointments are with effect from today
exchange4media Staff 06-March-2014
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