Date-wise News
ZenithOptimedia wins media duties of Viber?blur=25

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 9:35 AM

Vodafone global media pitch underway?blur=25

The media buying and planning account is estimated to be around £620 million. Maxus handles the media duties of the telecom giant in India

Priyanka Mehra Mar 6, 2014 8:58 AM

'India Legal' fortnightly relaunched?blur=25

The current affairs magazine focusses on investigative articles, exclusives, trend-breaking pieces & insightful features. The March 2014 issue features a public-interest article on the death of Sunanda Pushkar

exchange4media Staff Mar 6, 2014 8:46 AM

BARC: Debt funding without equity in process?blur=25

It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process

Abhinav Trivedi Mar 6, 2014 8:28 AM

"We need to wear a different hat to think about global content"?blur=25

Broadcast industry experts feel that Indian content will achieve success in the global platform only when we will plan out the distribution of the content around the world while producing it

Abid Hasan Mar 6, 2014 8:26 AM

ZenithOptimedia wins media duties of Viber?blur=25

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 7:58 AM

Exceed & Sterling Media win mandate to promote Complan's Golden Jubilee?blur=25

The win comes on the back of a competitive pitch. The two agencies will launch and promote Complan's Golden Jubilee in India as well as its repositioning

exchange4media Staff Mar 6, 2014 7:57 AM

Godrej & JWT make men 'Dance to Women's Tune' this Women's Day?blur=25

Godrej has rolled out its latest digital campaign, 'Dance to My Tune', as an ode to womenhood on International Women's Day. The campaign has been designed & conceputalised by JWT

exchange4media Staff Mar 6, 2014 7:55 AM

Dish TV targets regional markets with new brand Zing?blur=25

Zing has been specially conceptualised and customised keeping in mind new regional viewers that are moving over to the digital platform, with content for the Bengali audiences

exchange4media Staff Mar 6, 2014 7:54 AM

Exploring the relevance of OOH in the current scenario?blur=25

The fourth edition of exchange4media's OOH Conference & Awards will see a host of industry experts speaking on diverse topics ranging from the need for regulation, measurement to creativity & calculating rate of innovation

Abhinna Shreshtha Mar 6, 2014 7:52 AM

Mumbai Monorail ad spots remain blank as vendors, MMRDA tussle over price?blur=25

The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming the high license fee & lack of commercial viability

Abhinna Shreshtha Mar 6, 2014 7:50 AM

Tanishq Mia urges women to #SnapOutOfIt this Women's Day?blur=25

The jewellery brand has launched a unique digital campaign on Facebook, urging working women in Delhi, Mumbai & Bangalore to break away from the regular humdrum of professional life and have fun the creative way

Twishy Mar 6, 2014 7:49 AM

R Gowthaman promoted to COO of Mindshare APAC?blur=25

Prior to this, Gowthaman was Chief Client Officer, APAC and CEO South and South-East Asia at Mindshare. Sudipto Roy now steps into the shoes of Regional Chief Client Officer for Asia Pacific

exchange4media Staff Mar 6, 2014 7:47 AM

ZEE appoints Mona Jain, Rahul Sharma to beef up senior sales team?blur=25

Jain joins as EVP - Cluster Head, while Sharma comes on board as Senior VP - National Sales Head. Both the appointments are with effect from today

exchange4media Staff Mar 6, 2014 7:46 AM