Date-wise News
DDB Mudra West appoints Kunj Shah as Group Creative Director

A veteran of 17 years in the advertising industry, Kunj joins DDB Mudra West from Ogilvy and Mather where she was a Senior Creative Director for almost three years, Kunj also had stints at stints at McCann Erickson and Grey Advertising

exchange4media Staff Dec 1, 2015 4:41 PM

FX India partners with Havas Media to celebrates Doctor Who's 52nd Birthday

The ball was set rolling by informing active fan clubs on Facebook that something big was coming their way. Keeping true to the show's legacy they were informed of a chance of being a part of the next best thing to a 'Companion', a Doctor Who sidekick. This was done on Twitter as well

exchange4media Staff Dec 1, 2015 12:57 PM

Government looks at OOH as a cash cow, says Noomi Mehta

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinna Shreshtha Dec 1, 2015 12:28 PM

DIMO Selects Saatchi & Saatchi for Mercedes-Benz creative duties

The agency has been tasked with the launch of the all-new Mercedes-Benz SUV range in Sri Lanka, which features elements of the global celebrity-studded storytelling campaign in addition to local activations

exchange4media Staff Dec 1, 2015 11:01 AM

Starcom Mediavest Group Wins AirAsia's Search Biz in 16 Markets in APAC

The markets include Malaysia, Singapore, Thailand, Indonesia, China, Hong Kong, Philippines, Vietnam, Cambodia, Myanmar, Australia, Japan, Korea, Taiwan, Brunei and India

Priyanka Mehra Dec 1, 2015 10:24 AM

Snapdeal launches ‘Snapdeal Ads’ to enable its sellers drive discovery of their products

Developed in-house, the advertising platform will allow the seller community to reach customers through product advertisements, enabling faster discovery across Web, Mobile Web and Apps

exchange4media Staff Dec 1, 2015 8:31 AM

S-Group Insights: Diwali drives jewellery advertising; ad spends on TV rise to 55.6% in 3 years

Ad spends on Radio rise to 84.9%. On Print, the category has seen 24% growth in 2012 and 18% & 11% decline in 2013 & 2014, respectively. While on TV, the category has seen 16% & 2% growth

exchange4media Staff Dec 1, 2015 8:29 AM

Guest Column: Changing viewership trends of Kannada News genre: C Shyamsundar

Viewing pattern and the loyalty seems to be shifting too quickly in recent times, says C Shyamsundar. “With 6-7 channels 3 years back Vs 11 channels at present, too many players are fighting for their pie in Kannada News genre. Yet no channel got close to the undisputed no.1”

C Shyamsundar Dec 1, 2015 8:18 AM

Rewind 2015: Government looks at OOH as a cash cow, says Noomi Mehta

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinn Shreshtha Dec 1, 2015 8:15 AM

Does digital news media need its own version of the PRB Act?

On the occasion of National Press Day 9November 16), Chief Justice (CK Prasad) of the Press Club of India (PCI) spoke about increasing the ambit of the PCI by bringing both television and digital within its ambit

Abhinn Shreshtha Dec 1, 2015 8:14 AM

Madison IES organises awareness event for ROCA on World Toilet Day

The event saw important facts about the necessity of toilets being discussed and customers were motivated to be a part of this noble initiative by signing a pledge. ROCA further pledged to create 50 toilets for every 10 pledges they received at the event

exchange4media Staff Dec 1, 2015 8:12 AM

Grasshoppers India bags Reboot’s digital mandate

The brand is now looking at increasing its retail presence by setting-up over 250 Experience Centres and Zones across the country by March 2017. Currently, there are 20 Reboot Experience Centres and Zones across 12 states

exchange4media Staff Dec 1, 2015 8:10 AM

Tata Global Beverages enters branded coffee segment in India with ‘Tata Coffee GRAND’

The new product was unveiled by Sushant Dash, Regional President- India, Tata Global Beverages

exchange4media Staff Dec 1, 2015 8:08 AM