Traditional mass media are becoming mass conversations. Globalisation has also led to a world of convergence, wherein content & consumers are found on multiple platforms

Deepa Balasubramanian Feb 6, 2014 10:12 AM

The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching the channel

Abhinav Trivedi Feb 6, 2014 9:50 AM

The spotlight this year will be on Uday Shankar, Punit Goenka, NP Singh, B Saikumar, Arnab Goswami, LV Krishnan, Raghav Bahl, Jagdish Kumar, SN Sharma & Rajdeep Sardesai

exchange4media Staff Feb 6, 2014 9:32 AM

The annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well

exchange4media Staff Feb 6, 2014 9:18 AM

Print players feel that the system needs to be rehauled rather than changing the measurement body. They believe that no currency is better than having an incorrect currency

Abid Hasan Feb 6, 2014 9:06 AM

The review website had been blocked since last week without any explanations provided by the ISP Beam Fiber. Founder & CEO Faisal Farooqui says that they will pursue legal action against the ISP

Abhinna Shreshtha Feb 6, 2014 8:52 AM

As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is ramping up its efforts across all avenues

Abhinna Shreshtha Feb 6, 2014 8:43 AM

Translating trends into behaviour, symbols, meaning is a starting point for brands & their custodians. Trends are precious as glimpses of 'what's going on' & what to do about it, says JWT's Shaziya Khan

Shaziya Khan Feb 6, 2014 8:40 AM

Mohan joins in from E18, a division of Network18 Media & Investments, where he spearheaded overall operations as the COO

exchange4media Staff Feb 6, 2014 8:08 AM

SpiceJet is on the lookout for a creative partner. The airline is meeting agencies in Delhi, who have been asked to present their ideas

Twishy Feb 6, 2014 8:07 AM

Sneha Rajani made Dy President & Head, MSM Motion Pictures. Nachiket Pantvaidya is Sr Executive VP & Business Head, SET. Anooj Kapoor gets additional responsibilities as Senior EVP & Business Head, Sab TV

exchange4media Staff Feb 6, 2014 8:04 AM

AIM has urged MRUC to immediately withdraw the IRS 2013 findings as it believes that such faulty reporting of readership numbers can have "extremely damaging impact on business", apart from misleading media planners and advertisers

exchange4media Staff Feb 6, 2014 8:03 AM

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an 'always on' platform across TV, mobile & web, that extends to live events

exchange4media Staff Feb 6, 2014 8:01 AM

The Awards recognise excellence in marketing, advertising & media across 12 industry categories. The Awards ceremony will be held in Mumbai on March 1, 2014

exchange4media Staff Feb 6, 2014 7:59 AM

Tripathi has held several leadership positions in organisations such as Star TV, NDTV, Dainik Jagran & Ananda Bazar Patrika, among others, in the last 22 years of his career

exchange4media Staff Feb 6, 2014 7:58 AM

The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai

exchange4media Staff Feb 6, 2014 7:56 AM