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Translating trends into behaviour, symbols, meaning is a starting point for brands & their custodians. Trends are precious as glimpses of 'what's going on' & what to do about it, says JWT's Shaziya Khan

Shaziya Khan 06-February-2014

There needs to be a deeper appreciation of brands actively evolving from the transactional to the relational both for their own sake and for others, says the Executive Planning Director of JWT

Shaziya Khan 09-January-2014

It's worth asking every now & then whether our brand is expressing a lively sense of occasion in its marketing & communication, says Shaziya Khan, Executive Planning Director, JWT

Shaziya Khan 08-November-2013

New age health brands talk to “you” the person, not just to your problem, says Shaziya Khan, Executive Planning Director, JWT, as she advises brands to “Sell health and not health care”.

Shaziya Khan 11-April-2011

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