Date-wise News
Guest Column: How brands can use controversy to their advantage??blur=25

Controversy gets brands the eyeballs, but for it to generate sales, brands need to have a well demarcated strategy, as shared by Saurabh Parmar, CEO & Founder, Brandlogist

Saurabh Parmar Nov 8, 2013 5:00 PM

Carat bags Indian Navy business?blur=25

The win follows a multi-agency pitch process. Carat will create an image projection campaign, projecting the Indian Navy as an attractive career option

exchange4media Staff Nov 8, 2013 3:06 PM

Myntra launches 'My Privilege' offering for online shoppers?blur=25

The customer loyalty programme is aimed at rewarding Myntra loyalists and first time online shoppers

exchange4media Staff Nov 8, 2013 10:04 AM

STAR India might overhaul social media protocol post Twitter fiasco?blur=25

A development is likely to take place within a week. The change will be on parameters of accountability, security & the number of people managing the social accounts of STAR India

Abhinav Trivedi Nov 8, 2013 10:01 AM

NDTV gets special mention at AIB for its coverage of Delhi gang rape protests?blur=25

NDTV was 'Highly recommended' at Association for International Broadcasting's annual AIB Awards in the 'Live Journalism - TV' category for its coverage of the demonstrations

exchange4media Staff Nov 8, 2013 9:00 AM

International news channel France 24 to launch in India next week?blur=25

France 24 is collaborating with one of the leading English news channels in India to showcase its content. The channel is a wholly-owned subsidiary of France Médias Monde

Abid Hasan Nov 8, 2013 8:46 AM

Kyoorius launches Kyoorius Design Showcase 2013-14?blur=25

The showcase book is an initiative by Kyoorius to put the focus on the Indian design & visual communications industry

exchange4media Staff Nov 8, 2013 8:39 AM

IDBI Bank attempts to pull emotional chords with its friendship tale?blur=25

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

TV Today reports net profit of Rs 13 cr in Q2 FY14; total income up 36%?blur=25

TV Today Network's Q2 FY14 standalone net profit stood at Rs 12.83 cr, as against net loss of Rs 9.15 cr during the corresponding period of the previous fiscal

exchange4media Staff Nov 8, 2013 8:30 AM

Guest Column: On creating & cherishing brand occasions?blur=25

It's worth asking every now & then whether our brand is expressing a lively sense of occasion in its marketing & communication, says Shaziya Khan, Executive Planning Director, JWT

Shaziya Khan Nov 8, 2013 8:09 AM

STAR India might overhaul social media protocol post Twitter fiasco?blur=25

Star India issued an apology on Twitter for abusive tweet & decided to overhaul in terms of accountability, security & number of people managing social accounts of network.

Abhinav Trivedi Nov 8, 2013 8:06 AM

APAC Effie introduces Specialty Category for Asia Pacific brands?blur=25

This category has been specially created as an effort by APAC Effie Awards to recognise the achievements of brands that are born and bred in the Asia Pacific region

exchange4media Staff Nov 8, 2013 7:43 AM

Courage of conviction makes brands stand apart: Viral Oza?blur=25

"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India

Priyanka Mehra Nov 8, 2013 7:38 AM

JWT readies Gustavo Martinez as future successor to Bob Jeffrey?blur=25

Martinez will take on the role of Worldwide CEO in 2015, at which time Jeffrey will become Non-Executive Chairman. Jeffrey will continue as Worldwide CEO through 2014

exchange4media Staff Nov 8, 2013 7:30 AM

Nirupam Sahay, President, Philips Lighting India, <br><b>Sumit Joshi, Marketing  Head</b>, <b>Philips Lighting India</b>?blur=25

While we are seeing strong growth in urban areas, we are also seeing very strong growth in semi-urban and rural areas. As more and more of India gets electrified, clearly there are lot more opportunities for lighting going forward... Currently, our share in the LED space exceeds 46 per cent.

exchange4media Staff Nov 8, 2013 12:00 AM