Authors

Saurabh Parmar
guestcolumn@exchange4media.com @Saurabh Parmar

Guest Column: How brands can use controversy to their advantage?

Guest Column: How brands can use controversy to their advantage??blur=25

Controversy gets brands the eyeballs, but for it to generate sales, brands need to have a well demarcated strategy, as shared by Saurabh Parmar, CEO & Founder, Brandlogist

Saurabh Parmar Nov 8, 2013 5:00 PM

Guest Column: Branding in today’s digital age of brand-consumer interaction

Guest Column: Branding in today’s digital age of brand-consumer interaction?blur=25

Brand is a dynamic entity, which lives what it says, evolves from where it is, understands from its customers & how people perceive the brand, says Brandlogist’s Saurabh Parmar

Saurabh Parmar Sep 27, 2013 6:14 PM

Guest Column: Six things brands should avoid on FB

Guest Column: Six things brands should avoid on FB?blur=25

Saurabh Parmar, Founder & CEO, Brandlogist lists the typical mistakes that prevent brands from making the most of Facebook

Saurabh Parmar Aug 30, 2012 3:32 AM