Date-wise News
Feed the Future Now launched in Mumbai

The Akshaya Patra Foundation along with nine leading corporates and GoI pledge for a Nourished India, Educated India

exchange4media Staff Jun 8, 2017 4:56 PM

Still and Still Media Collective forays into TV production

New vertical Still and Still Out of the Box will produce show titled Gabru for Hindi GEC, Discovery Jeet

exchange4media Staff Jun 8, 2017 4:16 PM

Star Plus reclaims top spot collectively in Hindi GEC @BARC week 22

According to BARC data, in week 22 (May 27–June 2), Star Plus returned to lead the Hindi GEC category (collectively)

exchange4media Staff Jun 8, 2017 1:57 PM

CESP Certification validates representativeness of BARC India’s TV Measurement Panel in April 2017

Global Media Research Audit Body also certifies BARC India’s Establishment Survey 2016 representativeness

exchange4media Staff Jun 8, 2017 12:34 PM

Post demonetisation, HT's English business revenues dented by 18-21% in Q4 FY17

Advertising from across categories stood hurt with the sole exception of government ads

Saif Ahmad Khan Jun 8, 2017 8:37 AM undergoes refresh; unveils new logo

The new site promises to deliver fastest news to its readers and personalisation of content

exchange4media Staff Jun 8, 2017 8:33 AM

Guest Column: Musings post a hat-trick at Cannes Lions: Jyoti Bansal, PHD India

Jyoti Bansal, ?Managing Director at PHD India, gets up, close and personal about the Indian advertising fraternity’s presence at Cannes

exchange4media Staff Jun 8, 2017 8:26 AM

RNI extends deadline for filing of annual statement; publishers relieved

Under the new tax regime, print advertisements are slated to be taxed at 5% with the same rate applying to newsprint

Saif Ahmad Khan Jun 8, 2017 8:17 AM

Dentsu media rebranded to dentsu X

dentsu X will combine high quality creative and strategic capabilities with insight experts possessing cultural and behavioural knowledge

exchange4media Staff Jun 8, 2017 8:07 AM

New Criteo tool promises average 20-30% higher publisher revenue

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

Abhinna Shreshtha Jun 8, 2017 7:57 AM

How relationship marketing technology is raising the bar

Matt McRoberts, VP, Global Business & Channel Development, Appboy, talks about their targeted advertising solutions, how it’s different from Facebook and Google and more

Madhuwanti Saha Jun 8, 2017 7:45 AM