Date-wise News

According to the Chief Consultant of Media on the Go, things are going to be much more fragmented and size of the content is going to be tiny in OOH as new dynamics come into play
Abid Hasan Mar 21, 2014 8:49 AM

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament
Abhinav Trivedi Mar 21, 2014 8:27 AM

Women add dimensions like compassion, empathy, sensitivity &instinct, qualities that are revolutionising the professional world we live in today, says Colvyn Harris, CEO, JWT South Asia
Colvyn Harris Mar 21, 2014 8:19 AM

The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy, audience interest, among other things
Abhinna Shreshtha Mar 21, 2014 8:12 AM

Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing
Abhinna Shreshtha Mar 21, 2014 8:08 AM

Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel
Abhinna Shreshtha Mar 21, 2014 7:45 AM