Date-wise News
Mute the Clichés at this year's Mirchi Kaan Awards?blur=25

With an aim to fight the mediocrity in radio advertising, 'Mute the Clichés' is the theme this year. The deadline for submission of entries is March 25, 2014

exchange4media Staff Mar 21, 2014 5:54 PM

Pinterest now available in Hindi?blur=25

Pinteresthas been translated into Hindi. Starting today, March 21, 2014, people in India can access a translated version of the Pinterest website and Android apps

exchange4media Staff Mar 21, 2014 5:09 PM

JagranJosh.com engages students with AskJosh through WhatsApp?blur=25

Currently, AskJosh provides opportunity to students preparing for various MBA entrance exams and other state level entrance exams to interact with Jagran Josh experts on a real time basis

exchange4media Staff Mar 21, 2014 3:23 PM

Obit: Khushwant Singh passes away?blur=25

Singh was one year short of his hundredth birthday. He was known for his sharp wit, sense of humour, secularism and journalistic prowess

exchange4media Staff Mar 21, 2014 9:16 AM

Flexibility & creating possibilities key to selling OOH for brands: Ron Graham?blur=25

According to the Chief Consultant of Media on the Go, things are going to be much more fragmented and size of the content is going to be tiny in OOH as new dynamics come into play

Abid Hasan Mar 21, 2014 8:49 AM

Starsports.com refreshes itself; to engage viewers beyond text?blur=25

The portal has introduced features such as action recap, video clips, video scorecard & five-minute delayed broadcast of the matches. It is also moving towards a subscription & advertising based model

exchange4media Staff Mar 21, 2014 8:35 AM

IPL to compete with T20 WC and elections for ad money?blur=25

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament

Abhinav Trivedi Mar 21, 2014 8:27 AM

Guest Column: The power of the 'W factor'?blur=25

Women add dimensions like compassion, empathy, sensitivity &instinct, qualities that are revolutionising the professional world we live in today, says Colvyn Harris, CEO, JWT South Asia

Colvyn Harris Mar 21, 2014 8:19 AM

Brandtone working on cognition-based tools for mobile campaigns?blur=25

The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy, audience interest, among other things

Abhinna Shreshtha Mar 21, 2014 8:12 AM

Outdoor has gone way beyond billboards, but will continue to be relevant??blur=25

Experts discuss the present and the future of OOH and its relevance in the rapidly evolving world of media at exchange4media's 4th OOH Conference & Awards

Twishy Mar 21, 2014 8:11 AM

"We need to better educate brands on the power of mobile as a medium ": Vinod Thadani?blur=25

Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing

Abhinna Shreshtha Mar 21, 2014 8:08 AM

"Technology, combined with creativity in OOH, can deliver an amplified effect"?blur=25

Amul's ads have been highlighting relevant current issues through clever & entertaining hoardings. Pavan Kumar, AGM - Marketing, Amul, speaks on the brand's strategy at the 4th edition of OOH Conference & Awards

Twishy Mar 21, 2014 8:04 AM

Orchard Advertising appoints Neha Contractor as Vice President?blur=25

With 13 years of experience in the industry, Contractor is best known for her award winning work on Parle G - The Future Genius, Miller High Life - Coolest Job in the World, Phillips and Uninor

exchange4media Staff Mar 21, 2014 8:01 AM

Milestone Brandcom, HUL score at OOH Awards 2014?blur=25

Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel

Abhinna Shreshtha Mar 21, 2014 7:45 AM

Lowe Lintas bags creative mandate for Myntra.com?blur=25

While the fashion e-tailer has been working with creative shops on project basis so far, there was no incumbent agency on retainership before it roped in Lowe Lintas

exchange4media Staff Mar 21, 2014 7:44 AM

Joy Das joins FCBUlka Interactive as Media Director, Digital?blur=25

Das will provide leadership to the digital media duties of several accounts of FCBUlka Interactiveand will lead a team of over 10 digital media planning and buying professionals

exchange4media Staff Mar 21, 2014 7:40 AM