Date-wise News
With an aim to fight the mediocrity in radio advertising, 'Mute the Clichés' is the theme this year. The deadline for submission of entries is March 25, 2014
exchange4media Staff Mar 21, 2014 5:54 PM
Pinteresthas been translated into Hindi. Starting today, March 21, 2014, people in India can access a translated version of the Pinterest website and Android apps
exchange4media Staff Mar 21, 2014 5:09 PM
Currently, AskJosh provides opportunity to students preparing for various MBA entrance exams and other state level entrance exams to interact with Jagran Josh experts on a real time basis
exchange4media Staff Mar 21, 2014 3:23 PM
Singh was one year short of his hundredth birthday. He was known for his sharp wit, sense of humour, secularism and journalistic prowess
exchange4media Staff Mar 21, 2014 9:16 AM
According to the Chief Consultant of Media on the Go, things are going to be much more fragmented and size of the content is going to be tiny in OOH as new dynamics come into play
Abid Hasan Mar 21, 2014 8:49 AM
The portal has introduced features such as action recap, video clips, video scorecard & five-minute delayed broadcast of the matches. It is also moving towards a subscription & advertising based model
exchange4media Staff Mar 21, 2014 8:35 AM
The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament
Abhinav Trivedi Mar 21, 2014 8:27 AM
Women add dimensions like compassion, empathy, sensitivity &instinct, qualities that are revolutionising the professional world we live in today, says Colvyn Harris, CEO, JWT South Asia
Colvyn Harris Mar 21, 2014 8:19 AM
The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy, audience interest, among other things
Abhinna Shreshtha Mar 21, 2014 8:12 AM
Experts discuss the present and the future of OOH and its relevance in the rapidly evolving world of media at exchange4media's 4th OOH Conference & Awards
Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing
Abhinna Shreshtha Mar 21, 2014 8:08 AM
Amul's ads have been highlighting relevant current issues through clever & entertaining hoardings. Pavan Kumar, AGM - Marketing, Amul, speaks on the brand's strategy at the 4th edition of OOH Conference & Awards
With 13 years of experience in the industry, Contractor is best known for her award winning work on Parle G - The Future Genius, Miller High Life - Coolest Job in the World, Phillips and Uninor
exchange4media Staff Mar 21, 2014 8:01 AM
Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel
Abhinna Shreshtha Mar 21, 2014 7:45 AM
While the fashion e-tailer has been working with creative shops on project basis so far, there was no incumbent agency on retainership before it roped in Lowe Lintas
exchange4media Staff Mar 21, 2014 7:44 AM
Das will provide leadership to the digital media duties of several accounts of FCBUlka Interactiveand will lead a team of over 10 digital media planning and buying professionals
exchange4media Staff Mar 21, 2014 7:40 AM
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