Date-wise News
Havas Media Group India wins integrated media AOR of Yepme.com?blur=25

The account size of the online fashion brand is estimated to be upwards of Rs 50 crore annually

exchange4media Staff Feb 28, 2014 10:32 AM

Is the TV premiere of 'Ramleela' behind Sony TV's jump in ratings??blur=25

As per viewership data sourced from TAM subscribers, the movie, which was aired on Feb 16, garnered 8,900 TVTs. Sony TV has climbed to the No. 4 position in Week 8, after spending several weeks in the sixth position

exchange4media Staff Feb 28, 2014 10:11 AM

What Google Search Trends reveal about Modi, Kejriwal and Rahul?blur=25

As per Google Search Trends, Narendra Modi remains the undisputed political leader in online popularity, followed by Arvind Kejriwal and Rahul Gandhi

exchange4media Staff Feb 28, 2014 9:55 AM

Hinduja Ventures to invest Rs 300 cr in IndusInd Media?blur=25

The capital infusion is aimed at taking advantage of the opportunities thrown up by digital conversion from analogue transmission. The company will also invest around Rs 2 cr in Grant Investrade

Abid Hasan Feb 28, 2014 9:19 AM

An Idea against Ullu-ism!?blur=25

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase

Twishy Feb 28, 2014 9:10 AM

Captive audience advertising is akin to outdoor TV: Rajan Mehta?blur=25

The Co-founder & CEO of LiveMedia believes that captive audience networks, that is, digital signages at locations like malls, coffee shops, theatres, etc., hold a unique potential

Abhinna Shreshtha Feb 28, 2014 8:47 AM

Standard Chartered appoints Sanjeeb Chaudhuri as Group Head of Brand & CMO?blur=25

In this newly-created role, Chaudhuri will oversee all brand and marketing teams across the Group, and take overall responsibility for developing a singular, cohesive brand strategy

exchange4media Staff Feb 28, 2014 8:30 AM

Havas Media Group India wins integrated media AOR of Yepme.com?blur=25

The account size of the online fashion brand is estimated to be upwards of Rs 50 crore annually

exchange4media Staff Feb 28, 2014 8:21 AM

President Pranab Mukherjee raises concerns over paid news?blur=25

Speaking at the Platinum Jubilee celebrations of the INS, the Indian President stressed on the need for self-correcting mechanisms to check such aberrations. He also flayed the temptation to "dumb down" news

Abid Hasan Feb 28, 2014 7:55 AM

India ranks third in The Gunn Report for Media 2013 rankings?blur=25

India has scored 241 points and is placed behind the US (302 points) & the UK (254 points). OMD tops the Most Creative Agency Network list; while GroupM is Holding Company of the Year; McDonald's is Advertiser of the Year

exchange4media Staff Feb 28, 2014 7:54 AM

Hearst Magazines & India Today Group bring Harper's Bazaar Bride to India?blur=25

Launching with the March 2014 issue, the India edition of 'Harper's Bazaar Bride' will publish 10 issues per year. This marks the magazine's foray into the luxury wedding market in India

exchange4media Staff Feb 28, 2014 7:52 AM

Week 8 ratings: Sony TV jumps to No. 4; major GECs lose viewership?blur=25

The biggest highlight for Week 8 is the comeback of Sony TV. The channel moved up to the fourth position from sixth, even as the top three GECs - Star Pus, Colors & Zee TV lost viewership

exchange4media Staff Feb 28, 2014 7:50 AM

RK Swamy BBDO wins creative mandate for Magicbricks.com?blur=25

The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months

exchange4media Staff Feb 28, 2014 7:48 AM