Date-wise News
Sanjeev Srinivasan appointed as CEO-MD, Bharti AXA General Insurance

The new CEO will focus on Bharti AXA’s go-to-market strategy of creating a balanced portfolio, driving new distribution tie-ups, and creating a customer-centric brand

exchange4media Staff Jan 18, 2017 3:49 PM

Whopping 600% YoY growth for Droom in calendar year 2016

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

exchange4media Staff Jan 18, 2017 3:11 PM

IBM to partner Godrej Interio’s digital transformation

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

exchange4media Staff Jan 18, 2017 3:08 PM

Vikram Tanna steps down as SVP - Product & Revenue Strategy, Star India

Prior to joining Star India, Tanna was working as Revenue Head - Channel V & Star Digital and Business Head - V Events

exchange4media Staff Jan 18, 2017 12:05 PM

'Republic' chooses LinkedIn to build a dream team

The venture aspires to create a movement that will put the power of journalism into the hands of the citizens, and will be India's first footprint into global journalism

exchange4media Staff Jan 18, 2017 12:03 PM

PWL viewership soars amidst other sporting leagues

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

exchange4media Staff Jan 18, 2017 10:48 AM

Trust in media plunges to all-time lows: Edelman Trust Barometer Report 2017

The annual study found that 2016 saw the largest-ever drop in trust across the institutions of government, business, media and NGOs

exchange4media Staff Jan 18, 2017 8:58 AM

India's digitization offers new opportunities for Indian marketers: Warc report

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy

exchange4media Staff Jan 18, 2017 8:19 AM

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches

Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes

Venkata Susmita Biswas Jan 18, 2017 8:15 AM

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM

NYE mass molestation spurs social media campaigns for women safety

Bengaluru Football club and social media agency Autumn Worldwide have created digital videos in response to the Bengaluru NYE Mass Molestation incident

exchange4media Staff Jan 18, 2017 8:03 AM

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

exchange4media Staff Jan 18, 2017 7:58 AM