PWL viewership soars amidst other sporting leagues

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

e4m by exchange4media Staff
Updated: Jan 18, 2017 10:48 AM
PWL viewership soars amidst other sporting leagues

Patanjali Powervita Pro-Wrestling League (PWL) Season 2, which began on 2nd January, 2017, and is scheduled to culminate on 19th January, 2017, in the capital, witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

Compared to other sporting leagues in India, PWL Season 2 has out-performed the Pro-Kabaddi League (PKL) Season 4 in northern India. PWL-2 has also outperformed the Premier-Badminton League (PBL), receiving 847 per cent more viewership especially in the opening week. Additionally, it has delivered better than the Kabaddi World Cup (KWC) (Source: BARC India, 15+ years, male SEC A). 

For instance, PWL-2 has received 0.57 per cent more viewership than Kabaddi World Cup that has received an average rating of 0.51 per cent. In comparison to PKL Season 4, PWL-2 has received a total average rating of 3.61 per cent while PKL has received a viewership of 3.21 per cent. Comparing to the ongoing PBL 2, PWL-2 received a viewership of 0.44 per cent as compared to 0.05 per cent in the opening week. Looking at the figures, PWL-2 seems to be one of the few non-cricketing leagues to receive a large viewership.

Commenting on the viewership figures, Kartikeya Sharma, Founder and Promoter, ProSportify, said, “It has been a good year for wrestling and such a high level of interest gives us an opportunity to invest and diversify further to encourage new talent.”

Vishal Gurnani, Director, ProSportify, further added, “It is good to see people’s interest develop in a non-cricketing league and Pro Wrestling League Season 2 has witnessed huge crowds in the stadium as well as a much bigger television viewership to see and support the increasingly popular sport of wrestling.”

The 2017 edition of the Pro Wrestling League saw some big names participate including Olympians such as Sakshi Malik, Mariya Stadnik , Erica Wiebe, Sofia Mattsson, Vladimir Khinchegashvili, Odunayo Folasade, and Elizbar Odikadze, to name a few. Some of the world champions include Babita Phogat, Bajrang Punia, Abdusalam Gadisov, Magomed Kurbanaliev and more.

PWL-2 has also received support from many Bollywood celebrities, bureaucrats, and sportspersons such as Dharmendra, Bobby Deol, Sunny Deol, Jasbir Jassi, Rahul Dev, Harbhajan Singh, Mohammad Kaif, Rohit Sharma, Rajeev Shukla, and others.

PWL-2 is being telecasted live on Sony Max and Sony ESPN (SD & HD) between 7 pm and 9 pm with live streaming on Sony LIV. 

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