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As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content

exchange4media Staff Jul 31, 2019 8:29 AM

Sony Max

The TVC, which first aired July 20, marks the launch of an elaborate marketing blitzkrieg across multiple touch points

exchange4media Staff Jul 23, 2019 1:07 PM

The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

exchange4media Staff Aug 3, 2018 8:55 AM

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha May 26, 2018 10:08 AM

The channel celebrates the foundation of Hindi cinema and calls out to vote for their ‘Sadabahar’ stars from the 50s and 60s

exchange4media Staff Mar 22, 2018 6:58 PM

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

exchange4media Staff Nov 23, 2017 9:00 AM

Sony MAX2, the Hindi movie channel from SPN, has rolled out its third brand campaign ‘Kuch filmon ka jadu kabhi kam nahin hota', which plays on iconic movies to connect with viewers

exchange4media Staff Nov 7, 2017 8:30 AM

Baahubali 2 garnered 12.9 million Impressions and is the highest rated film in 2017. Baahubali 2: The Conclusion garnered 56% higher ratings than next best HFF world television premier

exchange4media Staff Oct 24, 2017 1:31 PM

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and precious moments spent with family

Madhuwanti Saha Aug 19, 2017 7:55 AM

According to the Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix, TV content in India is largely guided by the fact that 92–93% of the country comprises single TV households

Ruhail Amin Aug 10, 2017 7:48 AM

Katamarayudu airs on 15th July, Saturday at 8 pm and 23rd July, Sunday at 8 pm on Sony MAX

exchange4media Staff Jul 13, 2017 11:16 AM

Sony MAX to air exclusive new weekly Hindi show, WWE Sunday Dhamaal

The show will feature the best action and family-friendly entertainment from WWE’s flagship programmes Raw® and SmackDown®

exchange4media Staff Jun 22, 2017 2:25 PM

VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

The 10th season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 billion impressions

exchange4media Staff Apr 21, 2017 8:16 AM

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha Apr 18, 2017 8:41 AM

PWL viewership soars amidst other sporting leagues

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

exchange4media Staff Jan 18, 2017 10:48 AM

Sony MAX launches third edition of 'No Talkies Nautanki Returns'

Organised exclusively for media agencies, it provides the movie buffs with the opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other

exchange4media Staff Nov 25, 2016 12:48 PM

Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

On India’s 70th Independence Day, channels across spectrum kept viewers hooked to TV-screens with premieres, marathon series, special shows and patriotic songs

exchange4media Staff Aug 16, 2016 7:51 AM

With distinctive positioning, we continue to create emotional equity with our audience: Vaishali Sharma, Sony MAX2

In its third year Sony MAX2, the evergreen Hindi movie channel brings out their second campaign with a new tagline and fresh content

Madhuwanti Saha Aug 12, 2016 8:02 AM

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