The 'Yeh Hai Desh Ki Deewangi' anniversary campaign aired on 20 July and witnessed a phenomenal response across social media platforms

exchange4media Staff Oct 18, 2019 6:43 PM

Offer launched under network’s ‘Ab India aur bhi happy’ campaign

exchange4media Staff Oct 14, 2019 1:40 PM

In her 20-year stint with Sony Pictures Networks, Rajani was instrumental in launching Sony MAX and several shows

exchange4media Staff Sep 25, 2019 2:16 PM

As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content

exchange4media Staff Jul 31, 2019 8:29 AM

The TVC, which first aired July 20, marks the launch of an elaborate marketing blitzkrieg across multiple touch points

exchange4media Staff Jul 23, 2019 1:07 PM

The week 14 data is here and there has been a major reshuffle

exchange4media Staff Apr 15, 2019 5:39 PM

Filmykaant is a one stop destination for every Bollywood lover

exchange4media Staff Aug 29, 2018 7:47 PM

The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

exchange4media Staff Aug 3, 2018 8:55 AM

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha May 26, 2018 10:08 AM

The channel celebrates the foundation of Hindi cinema and calls out to vote for their ‘Sadabahar’ stars from the 50s and 60s

exchange4media Staff Mar 22, 2018 6:58 PM

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

exchange4media Staff Nov 23, 2017 9:00 AM

Sony MAX2, the Hindi movie channel from SPN, has rolled out its third brand campaign ‘Kuch filmon ka jadu kabhi kam nahin hota', which plays on iconic movies to connect with viewers

exchange4media Staff Nov 7, 2017 8:30 AM

Baahubali 2 garnered 12.9 million Impressions and is the highest rated film in 2017. Baahubali 2: The Conclusion garnered 56% higher ratings than next best HFF world television premier

exchange4media Staff Oct 24, 2017 1:31 PM

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and precious moments spent with family

Madhuwanti Saha Aug 19, 2017 7:55 AM

According to the Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix, TV content in India is largely guided by the fact that 92–93% of the country comprises single TV households

Ruhail Amin Aug 10, 2017 7:48 AM

Katamarayudu airs on 15th July, Saturday at 8 pm and 23rd July, Sunday at 8 pm on Sony MAX

exchange4media Staff Jul 13, 2017 11:16 AM

The show will feature the best action and family-friendly entertainment from WWE’s flagship programmes Raw® and SmackDown®

exchange4media Staff Jun 22, 2017 2:25 PM

The 10th season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 billion impressions

exchange4media Staff Apr 21, 2017 8:16 AM

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha Apr 18, 2017 8:41 AM

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

exchange4media Staff Jan 18, 2017 10:48 AM