Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning

Sandeep Goyal Aug 24, 2026 8:15 AM

At JioHotstar, Kapilesh Prakash served as Sr. Vice President - Entertainment Ad Sales

e4m Desk Aug 10, 2026 4:56 PM

The campaign covers broadcast of tournaments being held from August 15 to December 1

e4m Staff Aug 7, 2026 1:15 PM

The platform bagged 6 wins in Content category and 16 wins in Talent category

e4m Desk Jun 11, 2026 10:18 PM

Mehta has been with Sony LIV for more than four years

e4m Desk May 30, 2026 8:17 AM

Aman joins ACK after a successful tenure as Head of Marketing at Sony LIV

e4m Staff May 7, 2026 4:09 PM

Aman Srivastava was Senior Vice-President and Head of Marketing for OAP Digital Business at Sony LIV

e4m Staff Apr 1, 2026 10:11 AM

The World Pickleball League Season 2 features seven teams

e4m Staff Jan 20, 2026 12:18 PM

Highgate Entertainment, LLC has licensed the format to Sony Pictures Networks India, with Frames Production Company producing the Indian edition

e4m Staff Dec 20, 2025 3:30 PM

Danish Khan currently heads SPNI’s digital business SonyLIV and Studio NXT

e4m Staff Dec 18, 2025 12:02 PM

Danish Khan will continue with the Sony Group until March 2026 to ensure a smooth transition of responsibilities across the network’s digital and production verticals

e4m Staff Nov 18, 2025 5:18 PM

Sony LIV is now available on YouTube TV and YouTube Primetime Channels

e4m Staff Nov 17, 2025 5:08 PM

Known for balancing creativity with strategy, he remains an influential voice in India’s media ecosystem

e4m Staff Oct 6, 2025 4:11 PM

The streaming platform was honoured for its outstanding work, creativity and inovation

e4m Desk Jun 11, 2025 10:25 PM

The tournament will run from May 25th to June 8th, 2025

e4m Staff May 22, 2025 5:54 PM

Among the partners are Johnnie Walker, Maruti Suzuki India, Acko, Black & White, Coinswitch, AMFI, Myntra, Disney Cruises, Rado, Amul, BMW, Redbull, Motorola, Jameson, LIC, Apple, Haier and GSK

e4m Staff Jul 10, 2024 12:12 PM

He was earlier with Culture Machine Studios for almost 8 years

e4m Desk Mar 15, 2023 10:46 AM

Fans will be able to select classic matches featuring WWE legends such as The Undertaker, Triple H, Shawn Michaels, Ric Flair, Hulk Hogan, Ultimate Warrior and The Rock

exchange4media Staff Feb 4, 2021 1:44 PM

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year

Javed Farooqui Jan 4, 2021 8:30 AM

Starting July 8, the channel brings a cluster of live sports tournaments from cricket to basketball

exchange4media Staff Jul 9, 2020 10:11 AM