Sony LIV names Mitesh Mehta Associate Vice President, Pricing & Strategy – Sports
Mehta has been with Sony LIV for more than four years
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Published: May 30, 2026 8:17 AM | 1 min read
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Sony LIV has promoted Mitesh Mehta to Associate Vice President, Pricing & Strategy – Sports. Mehta announced the development on LinkedIn, saying the past year had been rewarding.
He also thanked his colleagues, leaders, partners and teams for their support throughout his journey and said he was looking forward to taking on his new responsibilities.
Mehta has been with Sony LIV for more than four years. He joined the streaming platform in August 2021 as Senior Manager – Pricing and Strategy.
Before joining Sony LIV, he worked with Disney Star for nearly three years. Earlier in his career, he also held roles at Mindshare India and OMD India.
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