pricing
Broadcasting Industry?blur=25

The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels

Imran Fazal May 29, 2026 1:59 PM

Meta Launches Paid Subscription Plans for Instagram, Facebook, WhatsApp?blur=25

The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month

e4m Staff May 28, 2026 10:45 AM

How affordable premium is reshaping consumption in India?blur=25

Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition

Sunidhi Vijay May 15, 2026 8:43 AM

Elections?blur=25

As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news

Anuja Jain May 6, 2026 9:16 AM

YouTube TV?blur=25

The move replaces the earlier single bundle system that required subscribers to pay for a large collection of channels regardless of their viewing preferences

e4m Staff Mar 16, 2026 1:46 PM

TV?blur=25

The RIO announcements are likely to determine whether 2026 marks a broader tariff reset for the pay-TV industry, say experts

Aditi Gupta Feb 27, 2026 8:40 AM

media?blur=25

The World Federation of Advertisers has released an outlook saying that the surge in India’s media costs is being driven by rising audience value, increased advertiser demand among other factors

e4m Desk Oct 21, 2025 2:29 PM

Apple Unveils iPhone 17 Series with New Air Model and Pricing in India?blur=25

The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max

e4m Staff Sep 10, 2025 8:38 AM

AAAI?blur=25

An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently

Kanchan Srivastava Apr 1, 2025 9:15 AM

AI advertising?blur=25

While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers

Shantanu David Sep 16, 2024 8:36 AM

swiggy zomato?blur=25

The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process

Payal Gwalani Aug 1, 2024 9:16 AM

TV channels?blur=25

The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024

Sonam Saini Jan 4, 2024 8:25 AM

TV?blur=25

The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets

e4m Staff Sep 20, 2023 8:43 AM

BARC?blur=25

Broadcasters will have to pay either 0.8% of net TV advertising billing or Rs 18 lakh per channel per annum, whichever is higher

exchange4media Staff May 25, 2022 8:16 AM

Zee5?blur=25

According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms

exchange4media Staff Jul 13, 2020 12:34 PM