pricing
If publishers impose the surcharge, some advertisers may accept it because they value the credibility and influence that newspapers continue to enjoy; others may negotiate harder
e4m Staff Jul 24, 2026 12:12 PM
Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital
e4m Staff Jul 21, 2026 8:03 AM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
The move replaces the earlier single bundle system that required subscribers to pay for a large collection of channels regardless of their viewing preferences
e4m Staff Mar 16, 2026 1:46 PM
The RIO announcements are likely to determine whether 2026 marks a broader tariff reset for the pay-TV industry, say experts
Aditi Gupta Feb 27, 2026 8:40 AM
The World Federation of Advertisers has released an outlook saying that the surge in India’s media costs is being driven by rising audience value, increased advertiser demand among other factors
The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max
e4m Staff Sep 10, 2025 8:38 AM
An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently
Kanchan Srivastava Apr 1, 2025 9:15 AM
While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers
Shantanu David Sep 16, 2024 8:36 AM
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
Payal Gwalani Aug 1, 2024 9:16 AM
The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024
Sonam Saini Jan 4, 2024 8:25 AM
The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets
e4m Staff Sep 20, 2023 8:43 AM
Broadcasters will have to pay either 0.8% of net TV advertising billing or Rs 18 lakh per channel per annum, whichever is higher
exchange4media Staff May 25, 2022 8:16 AM
According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms
exchange4media Staff Jul 13, 2020 12:34 PM