Date-wise News

The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined Open as Managing Editor with effect

exchange4media Staff 15-January-2014

The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined Open as Managing Editor with effect

exchange4media Staff 15-January-2014

Sabhaney takes charge from Arijit Ray, who will now lead New Business Development at Dentsu India Group. She joins in from Ogilvy India, where she had a stint of over 23 years

exchange4media Staff 15-January-2014

The win comes close on the heels of Bang in the Middle’s appointment as the communication partner for online home store.

exchange4media Staff 15-January-2014

The win comes post a competitive pitch process. This follows the appointment of Havas Worldwide as the Group’s global brand positioning & advertising agency in Q4 of 2013

exchange4media Staff 15-January-2014

RVS TV is gearing up to fill the void in the Telugu GEC space with some niche content. V Sunil Kumar, COO, RVS TV talks about the channel's growth plans, content differentiation & strategy to attract a wider viewer base

Deepa Balasubramanian 15-January-2014

The multi-agency pitch is underway in New Delhi. Sources close to exchange4media have confirmed the news

Twishy 15-January-2014

The AAP effect has prompted the media fraternity to show its support in abundance. Leo Burnett's KV Sridhar has joined as a party member, after Star TV's Sameer Nair and IBN7's Ashutosh

Priyanka Mehra 15-January-2014

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of

Abhinna Shreshtha 15-January-2014

As per a study done by social business intelligence Simplify 360, 24% of actual voters are on social media, while 31% of Twitter users in India have actually read a tweet on politics

exchange4media Staff 15-January-2014

The CCO & Co-founder of Taproot India laments the fact that despite India's rich art culture, agencies have failed to blend it in modern communication and design

Santosh Padhi 15-January-2014

In his new role, Samarth will be in charge of the agency's experiential campaigns nationally. He will report to Mandeep Malhotra, President, DDB MudraMax

exchange4media Staff 15-January-2014

The Head of Strategy, Asia at BBDO & Proximity is joining AdFest 2014 as Jury President of the Effective Lotus & Media Lotus categories. Media Lotus is being introduced in AdFest for the first time in 2014

exchange4media Staff 15-January-2014

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