Date-wise News
India Today’s S Prasannarajan to join Open as Editor on February 6

The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined Open as Managing Editor with effect

exchange4media Staff Jan 15, 2014 8:29 PM

India Today’s S Prasannarajan to join Open as Editor on February 6

The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined Open as Managing Editor with effect

exchange4media Staff Jan 15, 2014 7:58 PM

Simi Sabhaney joins Dentsu Communications as CEO

Sabhaney takes charge from Arijit Ray, who will now lead New Business Development at Dentsu India Group. She joins in from Ogilvy India, where she had a stint of over 23 years

exchange4media Staff Jan 15, 2014 5:53 PM

ZenithOptimedia India awarded media duties of FabFurnish.com

The win comes close on the heels of Bang in the Middle’s appointment as the communication partner for online home store.

exchange4media Staff Jan 15, 2014 3:31 PM

Havas Media awarded global media buying role for Iglo Group

The win comes post a competitive pitch process. This follows the appointment of Havas Worldwide as the Group’s global brand positioning & advertising agency in Q4 of 2013

exchange4media Staff Jan 15, 2014 2:02 PM

RVS TV moves to fortify presence in Telugu GEC space

RVS TV is gearing up to fill the void in the Telugu GEC space with some niche content. V Sunil Kumar, COO, RVS TV talks about the channel's growth plans, content differentiation & strategy to attract a wider viewer base

Deepa Balasubramanian Jan 15, 2014 9:35 AM

Tata-Singapore Airlines in talks with creative agencies

The multi-agency pitch is underway in New Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 15, 2014 9:22 AM

KV Sridhar becomes a member of AAP; more adlanders to follow suit?

The AAP effect has prompted the media fraternity to show its support in abundance. Leo Burnett's KV Sridhar has joined as a party member, after Star TV's Sameer Nair and IBN7's Ashutosh

Priyanka Mehra Jan 15, 2014 9:11 AM

Six social media pitfalls that brands should avoid in 2014

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of

Abhinna Shreshtha Jan 15, 2014 8:50 AM

Can social media turn the tables in the Lok Sabha elections 2014?

As per a study done by social business intelligence Simplify 360, 24% of actual voters are on social media, while 31% of Twitter users in India have actually read a tweet on politics

exchange4media Staff Jan 15, 2014 8:15 AM

Guest Column: The paradox of Indian art & design - Santosh Padhi

The CCO & Co-founder of Taproot India laments the fact that despite India's rich art culture, agencies have failed to blend it in modern communication and design

Santosh Padhi Jan 15, 2014 7:58 AM

DDB MudraMax elevates Rohit Samarth to Head, Experiential

In his new role, Samarth will be in charge of the agency's experiential campaigns nationally. He will report to Mandeep Malhotra, President, DDB MudraMax

exchange4media Staff Jan 15, 2014 7:47 AM

Andy Wilson joins AdFest 2014 as Jury President, Effective Lotus & Media Lotus

The Head of Strategy, Asia at BBDO & Proximity is joining AdFest 2014 as Jury President of the Effective Lotus & Media Lotus categories. Media Lotus is being introduced in AdFest for the first time in 2014

exchange4media Staff Jan 15, 2014 7:45 AM

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