Date-wise News
India Today’s S Prasannarajan to join Open as Editor on February 6?blur=25

The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined Open as Managing Editor with effect

exchange4media Staff Jan 15, 2014 8:29 PM

India Today’s S Prasannarajan to join Open as Editor on February 6?blur=25

The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined Open as Managing Editor with effect

exchange4media Staff Jan 15, 2014 7:58 PM

Simi Sabhaney joins Dentsu Communications as CEO?blur=25

Sabhaney takes charge from Arijit Ray, who will now lead New Business Development at Dentsu India Group. She joins in from Ogilvy India, where she had a stint of over 23 years

exchange4media Staff Jan 15, 2014 5:53 PM

ZenithOptimedia India awarded media duties of FabFurnish.com?blur=25

The win comes close on the heels of Bang in the Middle’s appointment as the communication partner for online home store.

exchange4media Staff Jan 15, 2014 3:31 PM

Havas Media awarded global media buying role for Iglo Group?blur=25

The win comes post a competitive pitch process. This follows the appointment of Havas Worldwide as the Group’s global brand positioning & advertising agency in Q4 of 2013

exchange4media Staff Jan 15, 2014 2:02 PM

RVS TV moves to fortify presence in Telugu GEC space?blur=25

RVS TV is gearing up to fill the void in the Telugu GEC space with some niche content. V Sunil Kumar, COO, RVS TV talks about the channel's growth plans, content differentiation & strategy to attract a wider viewer base

Deepa Balasubramanian Jan 15, 2014 9:35 AM

Tata-Singapore Airlines in talks with creative agencies?blur=25

The multi-agency pitch is underway in New Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 15, 2014 9:22 AM

KV Sridhar becomes a member of AAP; more adlanders to follow suit??blur=25

The AAP effect has prompted the media fraternity to show its support in abundance. Leo Burnett's KV Sridhar has joined as a party member, after Star TV's Sameer Nair and IBN7's Ashutosh

Priyanka Mehra Jan 15, 2014 9:11 AM

Six social media pitfalls that brands should avoid in 2014?blur=25

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of

Abhinna Shreshtha Jan 15, 2014 8:50 AM

Can social media turn the tables in the Lok Sabha elections 2014??blur=25

As per a study done by social business intelligence Simplify 360, 24% of actual voters are on social media, while 31% of Twitter users in India have actually read a tweet on politics

exchange4media Staff Jan 15, 2014 8:15 AM

Guest Column: The paradox of Indian art & design - Santosh Padhi?blur=25

The CCO & Co-founder of Taproot India laments the fact that despite India's rich art culture, agencies have failed to blend it in modern communication and design

Santosh Padhi Jan 15, 2014 7:58 AM

DDB MudraMax elevates Rohit Samarth to Head, Experiential?blur=25

In his new role, Samarth will be in charge of the agency's experiential campaigns nationally. He will report to Mandeep Malhotra, President, DDB MudraMax

exchange4media Staff Jan 15, 2014 7:47 AM

Andy Wilson joins AdFest 2014 as Jury President, Effective Lotus & Media Lotus?blur=25

The Head of Strategy, Asia at BBDO & Proximity is joining AdFest 2014 as Jury President of the Effective Lotus & Media Lotus categories. Media Lotus is being introduced in AdFest for the first time in 2014

exchange4media Staff Jan 15, 2014 7:45 AM