Date-wise News
WhatsApp acquisition decoded

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha Feb 24, 2014 9:25 AM

People need to be at the centre stage & not marginalised: Vinay Tewari

CNN-IBN's Managing Editor speaks about prominently focusing on election coverage with its forthcoming show 'Open Mike', which aims to be the voice of the common man during the elections

Abid Hasan Feb 24, 2014 9:23 AM

Birla Sun Life Insurance's refreshing take on living for today while planning for tomorrow

The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures

Twishy Feb 24, 2014 9:12 AM

Indian Magazine Congress gets underway in Delhi today

Print players are expecting a lot from the two-day Congress, which brings together several national and international speakers. IMC is organised by the Association of Indian Magazines

exchange4media Staff Feb 24, 2014 9:03 AM

Coke's anti-social media ad generates social media buzz

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media

Twishy Feb 24, 2014 8:58 AM

Vivid: World Press Freedom rankings reveal the Indian story

Paris-based Reporters Without Borders ranking India 140th in terms of press freedom is an alarming signal of a sinking democracy living a huge façade, a freedom that is curbed, says exchange4media's Annurag Batra

Annurag Batra Feb 24, 2014 8:31 AM

The Real Media People to handle ad sales & mktg duties of Spin TV

Launched in February last year, The Real Media People is planning to cross Rs 150 crore of buying in real estate with additional 50 investors

Abid Hasan Feb 24, 2014 8:18 AM

Expectations high from BARC, but will it deliver?

Broadcasters expect BARC to perform on several parameters such as a robust sample size, transparency, responsiveness, consistency and security

Abid Hasan Feb 24, 2014 8:07 AM

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