To win, you need to focus on the downstream: Niraj Dawar

You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School

e4m by Abhinna Shreshtha
Updated: Dec 28, 2013 10:08 AM
To win, you need to focus on the downstream: Niraj Dawar

You’ll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School More

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