At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'
The big challenge for all media organisations is how the ones that were big TV networks are converging their assets and how they are prioritising their digital platforms, says CNN International’s Becky Anderson
Real time marketing allows marketers access to their consumers at times when they would be most receptive to the brand messages in new & creative ways, says Simon Ruparelia, Head – Digital, APAC, GolinHarris
Digital is so much a part of our lives today that our approach also has to be integrated taking into consideration how the way consumers consume information has changed, says Hyatt International's Parthasarathi Mandal
The creative process is messy, frightening & filled with insecurity. And that's the fun part. We are in the business of creativity that is changing in many ways & this is the age of the story-teller, says the Worldwide CCO of O&M
Brands operating in India are aware that a large part of their audience spends most of their time online today & are trying to engage with them, says the Global Director - Social Media & Digital, MSLGroup