The platform in partnership with Vikram Chandra and Editorji has launched a series of Twitter-first conversations with political leaders

exchange4media Staff Apr 29, 2019 5:42 PM


India Dialogues will be a platform that will help NRI’s stay connected with India; actively participating in conversations on issues and developments that are shaping the country

exchange4media Staff Apr 5, 2019 1:44 PM

The relationship with Brand Dialogue will strengthen The Minimalist’s presence across Dutch and European markets

exchange4media Staff Sep 6, 2018 2:50 PM

The editorial and design team will be led by The Pioneer’s Features Editor, Rinku Ghosh

exchange4media Staff Sep 20, 2017 7:38 AM

9X Jalwa Ki DialogueBaazi Dubsmash challenge celebrates Bollywood

The on-ground activation was conducted in the media agencies’ cafeteria, where people came and chose a song or any dialogue of their choice and made a Dubsmash video

exchange4media Staff Sep 24, 2015 2:01 PM

Goafest 2015: Havas Worldwide wins 2  Golds in Ambient Media Abbys

Mindshare led the metal tally with 3 Bronze metals, Havas Worldwide bagged 2 Golds , Taproot wins 2 Silvers

exchange4media Staff Apr 13, 2015 10:10 PM

 Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

exchange4media Staff Mar 28, 2015 9:20 PM

"The world has gone digital & the question is where do we go in this digital world?"

The big challenge for all media organisations is how the ones that were big TV networks are converging their assets and how they are prioritising their digital platforms, says CNN International’s Becky Anderson

Rashi Bisaria Jun 28, 2014 11:42 AM

“Real time marketing is about marketing with relevance”

Real time marketing allows marketers access to their consumers at times when they would be most receptive to the brand messages in new & creative ways, says Simon Ruparelia, Head – Digital, APAC, GolinHarris

Abhinn Shreshtha May 10, 2014 12:00 PM

When it comes to carriage fees, news channels pay a huge amount: Al Anstey

"There are always distribution challenges in every country. I respect the operating model in India. We are on the same level with our competitors," says the MD of Al Jazeera English

Abid Hasan May 3, 2014 10:31 AM

All brands are now media companies in their own right: Jye Smith

The Regional Head APAC, Mediaco speaks about how digital content publishing, driven through strategic editorial strategy, can revolutionise brand narrative

exchange4media Staff Apr 19, 2014 9:16 AM

Guest Column: "Experiential mktg engages TG at a more emotional level"

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh Apr 17, 2014 9:45 AM

Double currency as a boon for the industry: Anurradha Prasad

I think having a two ratings system is good and I am okay with it as it will increase the credibility of ratings, says the Chairperson & Managing Director of B.A.G. Films & Media

Abid Hasan Apr 5, 2014 9:53 AM

"Consolidation is at the core for survival & success of OOH players"

Efficiencies through consolidation should lead to more investment in product improvements, including measurement, says Ron Graham, Chief Consultant, Media On The Go

Abhinna Shreshtha Mar 15, 2014 8:55 AM

"You cannot think about digital & offline in isolation any more"

Digital is so much a part of our lives today that our approach also has to be integrated taking into consideration how the way consumers consume information has changed, says Hyatt International's Parthasarathi Mandal

Abhinna Shreshtha Mar 8, 2014 10:45 AM

The cardinal sin is to be boring: O&M's Tham Khai Meng

The creative process is messy, frightening & filled with insecurity. And that's the fun part. We are in the business of creativity that is changing in many ways & this is the age of the story-teller, says the Worldwide CCO of O&M

Twishy Feb 22, 2014 9:37 AM

We want to become the world’s largest hub for global businesses: Manish Bhatt

As Scarecrow completes four years in the industry, the agency’s Founder Director speaks about the strong foundation it is based on, the milestones and future plan

Priyanka Mehra and Aditi Raval Feb 15, 2014 9:32 AM

"Since half the traffic comes from mobile, it's going to be a huge thrust area for us"

Mobile is going to be huge. We will be putting tremendous effort in creating innovative products based on consumer insights, says Vaasu S Gavarasana, Head - APAC Business Mktg, Yahoo Asia Pacific

Sonam Gulati Feb 8, 2014 10:06 AM

Indian marketers are perhaps the fastest movers in the world: Stephanie Agresta

Brands operating in India are aware that a large part of their audience spends most of their time online today & are trying to engage with them, says the Global Director - Social Media & Digital, MSLGroup

Abhinna Shreshtha Feb 1, 2014 9:08 AM

News channels in India are very lively & sensational: Stephen Sackur

Sackur, presenter of 'HardTalk' on BBC World News, further says that news channels in India don't have the depth of coverage, neither do they spend much time looking at happenings outside the country

Rashi Bisaria Jan 25, 2014 10:47 AM