To win, you need to focus on the downstream: Niraj Dawar?blur=25

You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School

Abhinna Shreshtha Dec 28, 2013 10:08 AM

Sellers have too long focused on the narrow spectrum of sales: Niraj Dawar?blur=25

Once you start to uncover costs & risks, you realise that there is tremendous amount of value that the customer is willing to pay that we neglect because of our focus solely on the product, said Prof Dawar in a special interaction with Vikram Sakhuja, Global CEO, Maxus

Abhinav Trivedi Dec 24, 2013 8:15 AM

Competitive edge no longer resides in four walls of organisations: Niraj Dawar?blur=25

Renowned marketing strategy expert Prof Niraj Dawar emphasises on 'tilting' or moving away from 'product-centric' functioning to 'customer-centric' functioning for better results

Manasa Mantha Dec 20, 2013 9:27 AM

"Quarter Se Quarter Tak mentality will no longer help marketers"?blur=25

Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing

Abhinna Shreshtha Dec 20, 2013 9:02 AM

"Despite all talk of customer-centricity, most firms remain woefully product-centric"?blur=25

Success is measured by product units sold. In all this product-fixation, the customer is lost, says renowned marketing strategy expert Niraj Dawar

Priyanka Mehra Dec 18, 2013 9:16 AM