Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cent in 2018.

Abhinn Shreshtha 12-October-2017

Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter to understand more about the same

Abhinna Shreshtha 29-August-2017

Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to outlast many of its contemporaries. Excerpts from an interview with Vuclip Founder Nickhil Jakatdar

Abhinn Shreshtha 30-June-2017

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

Abhinna Shreshtha 08-June-2017

Surewaves is betting on its new TV programmatic platform, Skynet, and sees its expanding to other geographies starting in June

Abhinn Shreshtha 01-June-2017

The need for transparency and protection for online advertising has never been more important than it is now

Abhinn Shreshtha 29-May-2017

The Adobe Digital Insights report further states that the majority of consumers in India find online ads more relevant and appealing than those on other platforms, including television, radio and print

Abhinn Shreshtha 08-May-2017

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Abhinn Shreshtha 28-April-2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha 12-April-2017

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

Abhinn Shreshtha 11-April-2017

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year

Abhinn Shreshtha 05-April-2017

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Abhinna Shreshtha 04-April-2017

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

Abhinn Shreshtha 21-March-2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha 18-January-2017

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights

Abhinna Shreshtha 12-January-2017

Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts

Abhinna Shreshtha 26-December-2016

A Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels.

Abhinn Shreshtha 06-December-2016

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

Abhinn Shreshtha 28-October-2016

The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators regarding ad rates on FM

Abhinn Shreshtha 09-September-2016

In a chat, Radio City 91.1 FM CEO Abraham Thomas talks about the brand’s future plans, the importance of being future ready and the changing radio advertising environment

Abhinn Shreshtha 08-September-2016