Network18 bets big on local news space
News18.com, the portal from Network18 dedicated to local news initially covering seven states, has aggressive expansion plans, with four new states expected to be covered in the coming six months
News18.com, the recently launched regional news portal by Network18 (Network18 launches local news portal, News18.com), will soon be covering even more regions as the media conglomerate wants to completely leverage its first mover advantage in the local news space.
Speaking to exchange4media, Lakshmi Narasimhan, CEO, Web18 (Network18’s digital arm) said, “We will be adding two more regions in the coming three months, with the aim being to cover four additional regions at the end of six months.”
News18 depends on ETV’s network, whose Hindi network covers these states for content generation. Network18 had announced the acquisition of 100 per cent stake in ETV News channels three days prior to the launch of News18 (TV18 shells out Rs 2,053 cr for complete acquisition of ETV channels). “We will be hiring a lot of content from these regions and are in talks with partners,” said Narasimhan, when asked about the plans for Hindi-speaking regions.
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