"Transparency of prices and measurement remain barriers in OOH industry"

Innovations have also not kept up with brand aspirations. There are great ideas, but do-ability on scale often becomes a challenge, says Bhaskar Choudhuri, Director - Marketing, Lenovo India

e4m by Abhinna Shreshtha
Updated: Dec 30, 2013 7:43 AM
"Transparency of prices and measurement remain barriers in OOH industry"

Innovations have also not kept up with brand aspirations. There are great ideas, but do-ability on scale often becomes a challenge, says Bhaskar Choudhuri, Director - Marketing, Lenovo India More

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube