Date-wise News
National Herald Case: Swamy’s plea seeking access to Congress accounts dismissed

Subramanian Swamy has levelled allegations of misappropriation of National Herald’s property by Sonia Gandhi and Rahul Gandhi.

Saif Ahmad Khan Dec 26, 2016 5:12 PM

Gaana announces its new original series 'The Unheard'

The series is in collaboration with noted composer, musician, and singer Shankar Mahadevan

exchange4media Staff Dec 26, 2016 10:42 AM

TV channels line up special content for Christmas

We look at how channels brought in the festive cheer of Christmas with their special programming

exchange4media Staff Dec 26, 2016 9:07 AM

The winners will be those who bring the brand to the centre of the communication: Gordon Bowen

Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts

Abhinna Shreshtha Dec 26, 2016 8:44 AM

Guest Column: Govt spending on communication seen up 30% in 2017 and beyond: Tushar Panchal, WarRoom Strategies

Panchal, founder of WarRoom Strategies, the specialist communication consultancy for governments and politics, on the increasing importance of communication in government businesses

Tushar Panchal Dec 26, 2016 8:41 AM

Guest Column: FB's Newsfeed will cause interesting changes in viewing patterns: Sangeetha Aiyer, A+E NetworksI TV18

As 2016 draws to a close, Sangeetha Aiyer, Vice President & Head Marketing - A+E Networks I TV18 talks about social media giant Facebook’s Newsfeed being one of the biggest game-changers and its far-reaching consequences on content consumption

Sangeetha Aiyer Dec 26, 2016 8:15 AM

Rewind 2016:Ad campaigns that courted social media backlash this year

Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives

Sarmistha Neogy Dec 26, 2016 8:13 AM

Had demonetisation not happened, we would have grown triple digits: Manish Porwal, Alchemist

Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers

Sarmistha Neogy Dec 26, 2016 8:11 AM

How local OTT players fare in the midst of Amazon-Netflix war game

With two global players trying to carve out space in the nascent OTT sector there’s little to no doubt that the local players will surely be strategizing their moves for their users. A look at their performance and the future

Madhuwanti Saha Dec 26, 2016 8:08 AM

Guest Column: Digital disruption - creative enough to warrant a new generation of companies: Varun Khaitan, UrbanClap

While the year 2015 was a standout year for the entire e-commerce sector, in 2016 it grew further and penetrated deeper in to the lives of the masses albeit in a different form. The industry drifted slightly from being ‘e’-commerce to ‘m’-commerce, which indicates more users, writes Varun Khaitan, Co-founder, UrbanClap

Varun Khaitan Dec 26, 2016 8:03 AM