Date-wise News

As part of the global alignment, BBH India has been tasked with the development of communication for the iconic scooter brand to position it as a lifestyle product in the Indian market

exchange4media Staff 31-March-2014

General publications as well as regional newspapers have an edge when it comes to political ads, given the mass reach. On the other hand, business publications don’t see any significant benefit

Abid Hasan 31-March-2014

TCC took home the maximum number of 16 metals, which included six Golds, five Silvers & five Bronzes. RK Swamy & Stark Communications bagged eight metals each

Deepa Balasubramanian 31-March-2014

The BCCI & IPL are under the scanner for the betting & corruption charges, as also the strong words used by the Supreme Court in asking Srinivasan to quit. exchange4media’s Annurag Batra takes a look at what media has to say

Annurag Batra 31-March-2014

The campaign, christened ‘Making Miracles Happen’, celebrates the eradication of Polio in the South East Asia region. The campaign is driven by TV and print, along with digital

exchange4media Staff 31-March-2014

Innocean Worldwide India declared Agency of the Year; McCann wins Campaign of the Year Award; late Dr Vishwanath, Founder & Past President of Delhi Ad Club conferred with Lifetime Achievement Award

exchange4media Staff 31-March-2014

A bold & progressive homegrown brand, Micromax has gone global from local in a short span of time with the right marketing mix. Shubhodip Pal, CMO, Micromax, shares the brand’s success story

exchange4media Staff 31-March-2014

Facebook’s organic reach has been steadily decreasing over the last few months, with research reports suggesting that it might very soon reach zero. Brands will now have to pay up if they want to reach out to audiences.

Abhinna Shreshtha 31-March-2014

While on-ground associations are expected to take a hit, post the Supreme Court clarity, on-air sponsorships might surge. However, every brand will approach the tournament on their own objective

Abhinav Trivedi 31-March-2014