Date-wise News
A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year
Abhinna Shreshtha Jan 31, 2014 10:21 PM
Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle
Anuj Kumar Jan 31, 2014 2:22 PM
Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle
Anuj Kumar Jan 31, 2014 2:20 PM
In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years
Deepa Balasubramanian Jan 31, 2014 10:28 AM
The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand. Tata Docomo has also called for a creative pitch
Priyanka Mehra Jan 31, 2014 9:44 AM
Magazine owners believe that paid subscription revenue is one of the trends to watch out for in 2014, which will bridge the gap between cost of publishing and revenue from product sales
Abid Hasan Jan 31, 2014 9:33 AM
The awards ceremony is being held at the ITC Grand Central, Parel in Mumbai today. This year, the jury had to sift through 537 entries across 41 categories
Abhinna Shreshtha Jan 31, 2014 9:14 AM
MEC is currently handling the media duties for Nivea and has been handling the media duties for the brand since 2006
Priyanka Mehra Jan 31, 2014 9:00 AM
Conceptualised by Taproot India, the second phase broke out with a 2-minute long TVC along with a digital campaign. Hoardings have been planned in different cities in the coming days
exchange4media Staff Jan 31, 2014 8:56 AM
In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years
Deepa Balasubramanian Jan 31, 2014 8:31 AM
Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts
Creative agencies, clients and media agencies need to give more of a push when it comes to radio advertising, says the President (West & South India), Havas Worldwide & jury member of Golden Mikes 2014
Abhinna Shreshtha Jan 31, 2014 8:14 AM
Patil joins from Contract Mumbai, where he was Creative Director for Cadbury and Asian Paints. He has over 10 years of experience in advertising
exchange4media Staff Jan 31, 2014 7:47 AM
Print players say that the several anomalies in the readership survey have put a question mark on the methodology & mechanism on which this report is prepared
exchange4media Staff Jan 31, 2014 7:46 AM
As per the TVT data sourced from TAM subscribers in the HSM market for Week 4 of 2014, the major GECs continued to witness further fall in viewership, while Life OK and Sab TV saw gains
exchange4media Staff Jan 31, 2014 7:44 AM
The news channels (in India) are very lively and sensational, but don’t have the depth of coverage, something like what the BBC would offer. It’s also interesting to ask people in India how interested they are in international news. Do they want to have a broader knowledge about what’s happening in the world? Indian news channels don’t spend time looking at happenings outside India.
exchange4media Staff Jan 31, 2014 12:00 AM
