Date-wise News
Golden Mikes 2014: Madison, Big FM, O&M, Gujarat Tourism among winners

A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year

Abhinna Shreshtha Jan 31, 2014 10:21 PM

Guest Column: What would disrupt & drive the mobile ad industry in 2014?

Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle

Anuj Kumar Jan 31, 2014 2:22 PM

Guest Column: What would disrupt & drive the mobile ad industry in 2014?

Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle

Anuj Kumar Jan 31, 2014 2:20 PM

J Shekar joining Polimer TV as CEO

In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years

Deepa Balasubramanian Jan 31, 2014 10:28 AM

Tata Docomo on the lookout for media partner

The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand. Tata Docomo has also called for a creative pitch

Priyanka Mehra Jan 31, 2014 9:44 AM

Magazine players hike cover prices to consolidate subscription model

Magazine owners believe that paid subscription revenue is one of the trends to watch out for in 2014, which will bridge the gap between cost of publishing and revenue from product sales

Abid Hasan Jan 31, 2014 9:33 AM

Golden Mikes 2014: The best in India's radio advtg to be honoured tonight

The awards ceremony is being held at the ITC Grand Central, Parel in Mumbai today. This year, the jury had to sift through 537 entries across 41 categories

Abhinna Shreshtha Jan 31, 2014 9:14 AM

Nivea meets media agencies

MEC is currently handling the media duties for Nivea and has been handling the media duties for the brand since 2006

Priyanka Mehra Jan 31, 2014 9:00 AM

TOI launches second phase of campaign highlighting farmer suicides

Conceptualised by Taproot India, the second phase broke out with a 2-minute long TVC along with a digital campaign. Hoardings have been planned in different cities in the coming days

exchange4media Staff Jan 31, 2014 8:56 AM

J Shekar joining Polimer TV as CEO

In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years

Deepa Balasubramanian Jan 31, 2014 8:31 AM

BJP should attack the Congress through a line like 'baat haath se nikal chuki hai'

Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts

Twishy Jan 31, 2014 8:22 AM

Video: Bring more conviction to radio advertising - Shavon Barua

Creative agencies, clients and media agencies need to give more of a push when it comes to radio advertising, says the President (West & South India), Havas Worldwide & jury member of Golden Mikes 2014

Abhinna Shreshtha Jan 31, 2014 8:14 AM

Rajshekar Patil joins TBWA\India as Creative Director

Patil joins from Contract Mumbai, where he was Creative Director for Cadbury and Asian Paints. He has over 10 years of experience in advertising

exchange4media Staff Jan 31, 2014 7:47 AM

IRS 2013: Print players question the anomalies in latest readership survey

Print players say that the several anomalies in the readership survey have put a question mark on the methodology & mechanism on which this report is prepared

exchange4media Staff Jan 31, 2014 7:46 AM

Week 4 ratings: Top GECs see further dip in viewership; Colors back at No. 2

As per the TVT data sourced from TAM subscribers in the HSM market for Week 4 of 2014, the major GECs continued to witness further fall in viewership, while Life OK and Sab TV saw gains

exchange4media Staff Jan 31, 2014 7:44 AM

Stephen Sackur, Presenter - HardTalk, BBC World News

The news channels (in India) are very lively and sensational, but don’t have the depth of coverage, something like what the BBC would offer. It’s also interesting to ask people in India how interested they are in international news. Do they want to have a broader knowledge about what’s happening in the world? Indian news channels don’t spend time looking at happenings outside India.

exchange4media Staff Jan 31, 2014 12:00 AM