Date-wise News
The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth
Abhinna Shreshtha Jan 2, 2014 10:25 AM
Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North
Hareesh Tibrewala, Joint CEO, Social Wavelength, lists the five top social media trends seen in 2013, which include the end of virality, convergence of user interface & social media listening
Hareesh Tibrewala Jan 2, 2014 10:19 AM
Following the buzz around the State Assembly polls, now all eyes are on the Lok Sabha polls in 2014, and already various channels have lined up a slew of pre-election content to stay ahead of the game
exchange4media Staff Jan 2, 2014 9:45 AM
In his new role, Bansal will oversee the Finance, Legal & Commercial and IT functions of all entities under the Group, in addition to heading the financial integration of DDB Mudra with Omnicom
exchange4media Staff Jan 2, 2014 9:31 AM
The share of digital in the entire mktg mix is increasing & 2014 will see a balance in terms of spends. Moreover, rise of short form videos, branded content & dominance of hashtags will keep things exciting
The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth
Abhinna Shreshtha Jan 2, 2014 9:04 AM
Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North
These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of generalising the consumers, says Marico's Aditya Save
Abhinna Shreshtha Jan 2, 2014 8:25 AM
Hareesh Tibrewala, Joint CEO, Social Wavelength, lists the five top social media trends seen in 2013, which include the end of virality, convergence of user interface & social media listening
Hareesh Tibrewala Jan 2, 2014 8:13 AM
Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the festive season draws to a close
Deepa Balasubramanian Jan 2, 2014 8:09 AM
In the current e-commerce scenario, India is seen as a country of high potential. International players are gearing up to take a plunge as they see an untapped market waiting to be explored. The internet user base continues to grow, but the real game changer will be m-commerce.
exchange4media Staff Jan 2, 2014 12:00 AM
