Rewind 2013: Tough conditions will prevail for the next 8-9 months - Kapil Arora
Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North
The year 2013 brought some big ticket wins for Ogilvy & Mather, right from bagging Pizza Hut to Honda Amaze. The agency’s digital team also did some great work and won a large part of Dabur’s digital mandate.
On the creative front, Ogilvy was ranked as the 19th most creative agency in the world, with the agency’s work recognised at the Cannes Festival as well as other international awards platforms.
However, the agency has not escaped the impact of the tough economic conditions prevailing in the market.
Kapil Arora, President- Branch Head, Ogilvy & Mather North, admitted that the business is getting tougher and clients are much more demanding as the business is not doing well. As a result, budgets are being looked at more critically. He believes that similar sentiments will prevail for the next 8-9 months.
exchange4media spoke to the team at Ogilvy & Mather, Delhi about the about how the year has been for the agency in terms of winning awards, business wins, good campaigns and the challenges faced.
Watch what they had to share…
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