dabur
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Imran Fazal Aug 5, 2026 8:49 AM
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and stay visible in a fragmented marketplace
Kanchan Srivastava Aug 3, 2026 8:43 AM
Revenue rose 10.6% and profit grew 15.3% as rural demand stayed resilient and quick commerce continued to support urban consumption
e4m Staff Jul 30, 2026 9:23 AM
As Shashi Sinha moves on from Omnicom Group, Rajiv Dubey, Head of Media at Dabur India, terms him as one of the industry's most respected thought leaders
e4m Staff Jul 28, 2026 11:30 AM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
Rajiv Dubey, Head of Media at Dabur India, said Hegde’s death is a significant loss to the marketing and advertising industry
Previously, Rahul Pandey served as Head – Sales & Distribution for the Foods Division at Dabur India Limited
e4m Staff May 20, 2026 12:39 PM
Rajiv Dubey, Vice President, Head of Media & Experiential, Dabur India, speaks with Shripad Kulkarni on Four media universes, a broken measurement system, and managing complexity to drive brand growth
Shripad Kulkarni May 19, 2026 8:31 AM
In Q4 FY26, Dabur reported advertising and publicity spend of Rs 214 crore, up nearly 22% year-on-year
Prior to this, Herjit S Bhalla served as a global executive at The Hershey Company
The agency has strengthened its national footprint with its expansion into Mumbai
e4m Staff Apr 23, 2026 1:42 PM
Pulikkal was earlier General Manager, Marketing - Home Care at Dabur India
e4m Staff Apr 20, 2026 3:11 PM
Pulikkal, who joined the organisation in June 2024, was responsible for leading marketing for key brands across the company’s personal care portfolio
e4m Staff Apr 17, 2026 3:15 PM
Dabur to acquire minority stake in luxury skincare D2C company for Rs 60 cr
e4m Staff Mar 4, 2026 12:08 PM
Luxury skincare D2C company RAS Beauty is the first investment from Dabur Ventures
Guest Column: Rajiv Dubey, Vice President, Head of Media and Head of Brand Activations at Dabur India, explains why modern marketers must move beyond the agency-versus-specialist debate
Rajiv Dubey Feb 26, 2026 7:01 PM
After a GST-disrupted October and patchy November, India’s FMCG majors closed Q3 FY26 on firmer ground, with December-led recovery lifting revenues and profits
Chehneet Kaur Feb 18, 2026 9:04 AM
As we wrap up January 2026, here are some of the ads that caught our eye this week
Aryendra Khan Jan 31, 2026 8:33 AM
Herjit S. Bhalla is currently Vice President, Canada & Global Customers at The Hershey Company
e4m Staff Jan 28, 2026 1:08 PM
Titled ‘Desh Ke Bacche, Desh Ke Sachche Laal’, the film brings together real stories of children who have received the Rashtriya Bal Puraskar
e4m Staff Jan 26, 2026 2:00 PM
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Kanchan Srivastava Jan 8, 2026 9:03 AM
As Rajiv Dubey celebrates his birthday today, January 7, the spotlight turns to his decade-long journey at Dabur India, where he has led media planning & brand visibility across every major verticals
e4m Staff Jan 7, 2026 11:31 AM
Here’s a look at this week’s ads, showcasing what’s working in the current landscape and what still feels like a miss
Soumya Gawri Nov 22, 2025 9:06 AM
MCG players are expected to raise ad spends by 10–15% in Q3 and Q4 year-on-year, driven by easing inflation & post-GST stabilisation
Kanchan Srivastava Nov 19, 2025 9:03 AM
At Pitch BrandTalk 2025, Sriram Padmanabhan, Director – Health Care at Dabur, will decode the strategies that help brands stay credible, meaningful & connected
e4m Staff Nov 18, 2025 1:25 PM
The dispute began when Dabur filed a commercial suit (CS(COMM) 1195/2024) in the Delhi HC, alleging that Patanjali’s Chyawanprash ads disparaged its flagship product
e4m Staff Sep 12, 2025 8:02 AM
Vinay Virwani joins from Dabur India, where he served as Head of Consumer Insights
In a full-page ad in TOI, without naming competitors, the creative asks consumers to choose between local and foreign origins, tapping into the ongoing “vocal for local” sentiment
Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system
Rajiv Dubey Aug 25, 2025 8:45 AM
Prior to this, Shashishekhar Mukherjee was with Reckitt as Head of Digital Marketing
e4m Desk Aug 22, 2025 11:05 AM
Ad spends stood at Rs 201.96 crore in Q1 FY26, down from Rs 236 crore in the same period last year
e4m Staff Jul 31, 2025 4:27 PM
According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other Chyawanprash products in the market
e4m Staff Jul 3, 2025 12:59 PM
While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite of tools; short research window is a concern for others
Shantanu David and Sunidhi Vijay Jun 30, 2025 8:43 AM
The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops
Soumya Gawri May 26, 2025 12:52 PM
In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper regional traction
Tasmayee Laha Roy and Chehneet Kaur Apr 21, 2025 8:49 AM
By working with influencers who understand local cultures, Indian FMCG brands can introduce their products to new markets, build strong customer relationships, and increase sales, say experts
Shalinee Mishra Mar 19, 2025 8:50 AM
The campaign encourages consumers to have switch to Réal with no added sugar
e4m Staff Mar 11, 2025 4:12 PM
As per sources, Dabur India has also consolidated its digital mandate under Starcom
Chehneet Kaur Mar 10, 2025 8:44 AM
With a series of engaging activations, Dabur redefined the importance of oral health at India’s largest spiritual gathering
NATIVE CONTENT Feb 27, 2025 3:30 PM
At the 75th Indian Dental Conference 2025, Dabur engaged dentists to show how Ayurveda can help with common oral health issues
NATIVE CONTENT Feb 25, 2025 8:34 PM
As part of this engagement, Digidarts will focus on building and executing 360° performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms
e4m Staff Feb 13, 2025 6:18 PM
Dabur’s advertisement and publicity expenditure stood at Rs 226 crore in the December quarter, compared to Rs 244 crore last year
e4m Staff Jan 30, 2025 4:39 PM