dabur amla?blur=25

Created and conceptualised by Schbang, the campaign celebrates Raksha Bandhan in a fun-filled manner

exchange4media Staff Aug 10, 2022 7:18 PM


We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV & their expectations from the T20 World Cup

exchange4media Staff Aug 9, 2022 11:23 AM


The company has reported 8.4% increase in consolidated revenue compared to previous year

exchange4media Staff Aug 4, 2022 5:53 PM


Prior to this, Ohri was Deputy General Manager-Head Digital Marketing at Dabur India

exchange4media Staff Jul 26, 2022 12:25 PM


The CEO of the FMCG major says the company has developed nearly 576 campaigns in FY22, allowing the company to be visible on 273 days of the year

exchange4media Staff May 30, 2022 8:46 AM


The FMCG major’s ad spends for the quarter stands at Rs 150.33 crore, while it was Rs 154.17 crore in the same quarter last year

exchange4media Staff May 6, 2022 11:07 AM


e4m caught up with Rajiv Dubey, Head - Media, Dabur India, and Kapil Ohri, Head of Digital Marketing, Dabur India, to understand the company’s digital strategy and its recent move to rope in dentsu X

Kanchan Srivastava Apr 26, 2022 8:53 AM

Havas Worldwide (Creative) India campaign?blur=25

A film featuring the actor has been conceptualised by Havas Worldwide (Creative) India

exchange4media Staff Mar 22, 2022 12:37 PM


The ad campaign uses the south Indian martial art form Silambam as a metaphor to emphasise the need to build immunity to fight illnesses

exchange4media Staff Feb 24, 2022 12:18 PM


The company recorded consolidated revenue growth of 8% at Rs 2,942 crore in the third quarter of 2021-22 financial year

exchange4media Staff Feb 2, 2022 5:12 PM

Dabur Honey?blur=25

The brand will roll out a series of campaigns with Rashmika to consolidate its foothold in the Southern markets

exchange4media Staff Jan 11, 2022 12:37 PM


The company has partnered with Flipkart for Dabur Vita’s e-commerce launch

exchange4media Staff Dec 30, 2021 12:00 PM


Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers

Kanchan Srivastava Oct 29, 2021 8:48 AM


Keyboard warriors brought top brands to their knees, forcing them to pull down ads as outrage culture rages on

Kanchan Srivastava Oct 27, 2021 2:22 PM


The consumer goods company also 'unconditionally apologised' for unintentionally hurting people’s sentiments through its official tweet

exchange4media Staff Oct 26, 2021 1:02 PM