The on-ground execution agency for the awareness program is Marketing Architects Communication

exchange4media Staff 1 day ago

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

Two agencies are believed to be shortlisted for the account that is estimated to be around Rs 600 crore

Naziya Alvi Rahman Sep 8, 2020 8:19 AM

Mahesh Shetty, Head, Network Sales, Viacom18, says 60% of the inventory will be sold by the time Bigg Boss 14 goes on air and that the network was not looking at dropping ad rates for the show

Sonam Saini Sep 7, 2020 8:14 AM

The new campaign unveiled for Onam is intended to make a big splash in the toothpaste category

exchange4media Staff Aug 31, 2020 11:39 AM

This is the first time that Tetra Pak® Craft is being introduced in India

exchange4media Staff Aug 26, 2020 7:23 PM

The brand campaign comprises a series of films that have been conceptualized with a focus on immunity-boosting ingredients

exchange4media Staff Aug 22, 2020 7:33 AM

The platform has also strengthened its advertising roster with brands like Dabur, Adani Wilmar, Colgate Palmolive, Mondelez, etc. leveraging it to improve their reach

exchange4media Staff Jul 29, 2020 4:03 PM

The company celebrated the life of the postman from Coonoor, Tamil Nadu who once walked over 15km a day to deliver mail in the hilly region

exchange4media Staff Jul 29, 2020 12:53 PM

COVID-19 has claimed many lives this year, many among them are doctors

exchange4media Staff Jul 1, 2020 6:50 PM

The show hosted by Karan Wahi will give viewers a peek into the fitness routines and healthy habits of celebs

exchange4media Staff Jun 29, 2020 5:12 PM

Through the campaign, #HoneyYogaChallenge, the brand urged everyone to do as many Suryanamaskars as possible

exchange4media Staff Jun 27, 2020 4:00 PM

McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers

exchange4media Staff Jun 9, 2020 8:37 AM

The campaign & the anthem 'Ye Bharat Hai Hamara, Ye Dabur Hai Hamara', seek to showcase the strong legacy of various Dabur brands and their role in the everyday lives of consumers

exchange4media Staff Jun 4, 2020 6:39 PM

According to reports, the company has said that the impact on revenue from operations has been partially mitigated by higher focus on health and hygiene categories & launch of new products

exchange4media Staff May 29, 2020 2:10 PM

A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar

exchange4media Staff May 19, 2020 8:56 AM

The campaign created by Ogilvy Delhi has been promoted on social media

exchange4media Staff May 6, 2020 6:59 PM

The film, executed in a flip book style, has been created by Ogilvy Delhi

exchange4media Staff May 6, 2020 6:31 PM

With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP

Noel Dsouza Apr 6, 2020 9:06 AM

The video ‘No Women’s Day’ was conceptualised by McCann Health and was rolled out on Dabur’s social media platforms

exchange4media Staff Mar 14, 2020 10:21 AM