dabur
Previously, Rahul Pandey served as Head – Sales & Distribution for the Foods Division at Dabur India Limited
e4m Staff May 20, 2026 12:39 PM
Rajiv Dubey, Vice President, Head of Media & Experiential, Dabur India, speaks with Shripad Kulkarni on Four media universes, a broken measurement system, and managing complexity to drive brand growth
Shripad Kulkarni May 19, 2026 8:31 AM
In Q4 FY26, Dabur reported advertising and publicity spend of Rs 214 crore, up nearly 22% year-on-year
Prior to this, Herjit S Bhalla served as a global executive at The Hershey Company
The agency has strengthened its national footprint with its expansion into Mumbai
e4m Staff Apr 23, 2026 1:42 PM
Pulikkal was earlier General Manager, Marketing - Home Care at Dabur India
e4m Staff Apr 20, 2026 3:11 PM
Pulikkal, who joined the organisation in June 2024, was responsible for leading marketing for key brands across the company’s personal care portfolio
e4m Staff Apr 17, 2026 3:15 PM
Dabur to acquire minority stake in luxury skincare D2C company for Rs 60 cr
e4m Staff Mar 4, 2026 12:08 PM
Luxury skincare D2C company RAS Beauty is the first investment from Dabur Ventures
Guest Column: Rajiv Dubey, Vice President, Head of Media and Head of Brand Activations at Dabur India, explains why modern marketers must move beyond the agency-versus-specialist debate
Rajiv Dubey Feb 26, 2026 7:01 PM
After a GST-disrupted October and patchy November, India’s FMCG majors closed Q3 FY26 on firmer ground, with December-led recovery lifting revenues and profits
Chehneet Kaur Feb 18, 2026 9:04 AM
As we wrap up January 2026, here are some of the ads that caught our eye this week
Aryendra Khan Jan 31, 2026 8:33 AM
Herjit S. Bhalla is currently Vice President, Canada & Global Customers at The Hershey Company
e4m Staff Jan 28, 2026 1:08 PM
Titled ‘Desh Ke Bacche, Desh Ke Sachche Laal’, the film brings together real stories of children who have received the Rashtriya Bal Puraskar
e4m Staff Jan 26, 2026 2:00 PM
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Kanchan Srivastava Jan 8, 2026 9:03 AM
As Rajiv Dubey celebrates his birthday today, January 7, the spotlight turns to his decade-long journey at Dabur India, where he has led media planning & brand visibility across every major verticals
e4m Staff Jan 7, 2026 11:31 AM
Here’s a look at this week’s ads, showcasing what’s working in the current landscape and what still feels like a miss
Soumya Gawri Nov 22, 2025 9:06 AM
MCG players are expected to raise ad spends by 10–15% in Q3 and Q4 year-on-year, driven by easing inflation & post-GST stabilisation
Kanchan Srivastava Nov 19, 2025 9:03 AM
At Pitch BrandTalk 2025, Sriram Padmanabhan, Director – Health Care at Dabur, will decode the strategies that help brands stay credible, meaningful & connected
e4m Staff Nov 18, 2025 1:25 PM
The dispute began when Dabur filed a commercial suit (CS(COMM) 1195/2024) in the Delhi HC, alleging that Patanjali’s Chyawanprash ads disparaged its flagship product
e4m Staff Sep 12, 2025 8:02 AM
Vinay Virwani joins from Dabur India, where he served as Head of Consumer Insights
In a full-page ad in TOI, without naming competitors, the creative asks consumers to choose between local and foreign origins, tapping into the ongoing “vocal for local” sentiment
Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system
Rajiv Dubey Aug 25, 2025 8:45 AM
Prior to this, Shashishekhar Mukherjee was with Reckitt as Head of Digital Marketing
e4m Desk Aug 22, 2025 11:05 AM
Ad spends stood at Rs 201.96 crore in Q1 FY26, down from Rs 236 crore in the same period last year
e4m Staff Jul 31, 2025 4:27 PM
According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other Chyawanprash products in the market
e4m Staff Jul 3, 2025 12:59 PM
While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite of tools; short research window is a concern for others
Shantanu David and Sunidhi Vijay Jun 30, 2025 8:43 AM
The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops
Soumya Gawri May 26, 2025 12:52 PM
In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper regional traction
Tasmayee Laha Roy and Chehneet Kaur Apr 21, 2025 8:49 AM
By working with influencers who understand local cultures, Indian FMCG brands can introduce their products to new markets, build strong customer relationships, and increase sales, say experts
Shalinee Mishra Mar 19, 2025 8:50 AM
The campaign encourages consumers to have switch to Réal with no added sugar
e4m Staff Mar 11, 2025 4:12 PM
As per sources, Dabur India has also consolidated its digital mandate under Starcom
Chehneet Kaur Mar 10, 2025 8:44 AM
With a series of engaging activations, Dabur redefined the importance of oral health at India’s largest spiritual gathering
NATIVE CONTENT Feb 27, 2025 3:30 PM
At the 75th Indian Dental Conference 2025, Dabur engaged dentists to show how Ayurveda can help with common oral health issues
NATIVE CONTENT Feb 25, 2025 8:34 PM
As part of this engagement, Digidarts will focus on building and executing 360° performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms
e4m Staff Feb 13, 2025 6:18 PM
Dabur’s advertisement and publicity expenditure stood at Rs 226 crore in the December quarter, compared to Rs 244 crore last year
e4m Staff Jan 30, 2025 4:39 PM
The brand took home 4 metals-- 1 gold, 1 silver and 2 bronze metals across categories
e4m Staff Jan 30, 2025 3:10 PM
Guest Column: Rajiv Dubey, Vice President, Dabur, shares a deep dive into the trends reshaping the media ecosystem in India
Rajiv Dubey Dec 25, 2024 9:54 AM
Dabur has sought that Patanjali be immediately restrained from putting out the ads that are allegedly disparaging against the FMCG major's Chyawanprash products
Flam’s festive ads began with Flipkart during their Big Billion Days (BBD) Sale
While several brands are reviewing media accounts, industry sources estimate the results will be finalised before the close of the 2024 calendar year
e4m Staff Oct 15, 2024 9:19 AM
The Sourav Ganguly campaign has been conceptualised and executed by BTDT Media
e4m Staff Oct 11, 2024 12:33 PM
Dabur recently deployed Markriti for the Karnataka market, said Publicis Media India
e4m Staff Sep 30, 2024 10:39 AM
In addition to his ongoing leadership in media strategy and execution, Rajiv Dubey will concentrate on creating genuinely engaging brand experiences for customers
Chehneet Kaur Sep 14, 2024 11:35 AM