Atul Hegde had an infectious passion for transforming marketing ecosystem: Rajiv Dubey
Rajiv Dubey, Head of Media at Dabur India, said Hegde’s death is a significant loss to the marketing and advertising industry
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Published: Jul 7, 2026 2:02 PM | 1 min read
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- Rajiv Dubey, Head of Media at Dabur India, expressed shock and sadness over the death of Atul Hegde, co-founder of YAAP.
- Dubey recalled a recent meeting with Hegde at the e4m Marketing Leaders Meet in Goa, describing him as warm, approachable, and energetic.
- He emphasized that Hegde's passing is a significant loss to the marketing and advertising industry.
- Dubey extended heartfelt condolences to Hegde's family, friends, colleagues, and the YAAP team.
Rajiv Dubey, Head of Media at Dabur India, expressed shock and deep sadness over the untimely passing of Atul Hegde, co-founder of YAAP. Recalling a recent meeting with Hegde at the e4m Marketing Leaders Meet in Goa, Dubey remembered him as a warm, approachable and energetic leader, saying his death is a significant loss to the marketing and advertising industry.
Here’ what Rajiv Dubey, shared with e4m:
Shocked and deeply saddened to learn of the untimely passing of Atul Hegde.
I had the privilege of meeting him just a few weeks ago at the e4m marketing leaders meet in Goa. He came across as warm, approachable, and full of energy, with an infectious passion for building and transforming the marketing ecosystem.
His passing is a profound loss for our industry. My heartfelt condolences to his family, friends, colleagues, and the entire YAAP team. May his soul rest in peace.
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