atul-hegde
Shiv

Sethuraman, Founder of The New Business, will work closely with the senior team at YAAP on key account business development initiatives

exchange4media Staff Jun 4, 2019 10:48 AM

Content marketing leads to greater impact, say IDMA jury

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff Jun 15, 2016 8:17 AM

Ignitee Digital bags digital duties of Breakthrough

Through this association, the global human rights organisation seeks to leverage the digital media platforms to educate the audience by establishing meaningful conversations and building a critical mass of change agents worldwide

exchange4media Staff Sep 2, 2014 8:07 AM

TO THE NEW Roundtable brainstorms over 'Social for Business'

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable

Ankur Singh Aug 21, 2014 9:21 AM

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics

Ankur Singh Aug 20, 2014 8:23 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 10:39 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 9:02 AM

Getit Infomedia's AskMe takes the digital-first route for latest campaign

Designed by Ignitee Digital, the campaign featuring Ranbir Kapoor in has clocked half a million views in just one day. The campaign was launched on digital first and television is set to follow soon

exchange4media Staff Jul 5, 2014 10:04 AM

Ignitee Digital launches Social IQ, a social CRM solution

The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance

exchange4media Staff Jun 12, 2014 9:25 AM

YouTube - the hottest new destination for advertising

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati Feb 19, 2014 8:25 AM

How marketers can best conquer social media?

Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital honchos

Sneha Ullal Jul 27, 2013 9:33 AM

Social media has become a catalyst to reach a brand’s TG: Atul Hegde

Today, brands choose social media to build online communities and create conversations & content to engage these communities, says the CEO of Ignitee

exchange4media Staff Jul 4, 2013 7:44 AM

2-min video: Social media boosts film marketing - Atul Hegde

With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee

Priyanka Nair May 1, 2013 8:38 PM

Hit a roadblock with digital? Here's how to create the perfect digital brief

IDMA Jury Chair Mahendra Swarup, President, IVCA & Advisory Member Atul Hegde, CEO, Ignitee shed light on how marketers can come up with a winning digital brief

Saloni Surti Apr 23, 2013 7:32 PM

Race in action: IDMA 2013 entries open

With entries now open, the race is on for the country’s biggest digital media awards. The Jury this year expects high level of innovation in the entries

Saloni Surti Apr 13, 2013 8:24 PM

IDMA back to recognise India’s emerging digital talent

exchange4media’s Indian Digital Media Awards will honour path-breaking work across internet, mobile, gaming, social media and blogosphere

Saloni Surti Apr 10, 2013 7:29 PM

Can robust social marketing ensure success of a movie?

From releasing promos, conducting long-term campaigns, creating conversations before the launch, social mktg can help sustain interest of viewers & create buzz

Priyanka Nair Mar 22, 2013 8:49 PM

Ignitee bags digital duties of American Swan

Ignitee will manage the brand’s social media campaigns and communication across assets; account size pegged at Rs 20 crore

exchange4media Staff Feb 4, 2013 1:04 AM

Ignitee Digital bullish on client acquisition

Jaya Bhatia has been roped in as Director – West, Ignitee Digital Services. She will formulate strategy for business development

exchange4media Staff Dec 28, 2012 6:52 PM

Ranjoy Dey joins Ignitee Digital Services

Dey has been appointed as the COO of Ignitee Digital Services; he will report to CEO Atul Hegde

exchange4media Staff Jul 25, 2012 8:50 PM