atul-hegde

Sethuraman, Founder of The New Business, will work closely with the senior team at YAAP on key account business development initiatives

exchange4media Staff 04-June-2019

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff 15-June-2016

Through this association, the global human rights organisation seeks to leverage the digital media platforms to educate the audience by establishing meaningful conversations and building a critical mass of change agents worldwide

exchange4media Staff 02-September-2014

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable

Ankur Singh 21-August-2014

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics

Ankur Singh 20-August-2014

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha 11-July-2014

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha 11-July-2014

Designed by Ignitee Digital, the campaign featuring Ranbir Kapoor in has clocked half a million views in just one day. The campaign was launched on digital first and television is set to follow soon

exchange4media Staff 05-July-2014

The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance

exchange4media Staff 12-June-2014

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati 19-February-2014

Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital honchos

Sneha Ullal 27-July-2013

Today, brands choose social media to build online communities and create conversations & content to engage these communities, says the CEO of Ignitee

exchange4media Staff 04-July-2013

With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee

Priyanka Nair 01-May-2013

IDMA Jury Chair Mahendra Swarup, President, IVCA & Advisory Member Atul Hegde, CEO, Ignitee shed light on how marketers can come up with a winning digital brief

Saloni Surti 23-April-2013

With entries now open, the race is on for the country’s biggest digital media awards. The Jury this year expects high level of innovation in the entries

Saloni Surti 13-April-2013

exchange4media’s Indian Digital Media Awards will honour path-breaking work across internet, mobile, gaming, social media and blogosphere

Saloni Surti 10-April-2013

From releasing promos, conducting long-term campaigns, creating conversations before the launch, social mktg can help sustain interest of viewers & create buzz

Priyanka Nair 22-March-2013

Ignitee will manage the brand’s social media campaigns and communication across assets; account size pegged at Rs 20 crore

exchange4media Staff 04-February-2013

Jaya Bhatia has been roped in as Director – West, Ignitee Digital Services. She will formulate strategy for business development

exchange4media Staff 28-December-2012

Dey has been appointed as the COO of Ignitee Digital Services; he will report to CEO Atul Hegde

exchange4media Staff 25-July-2012

Advertisment

Advertisment

Advertisment

Advertisment

Advertisment