‘Atul will be remembered for his willingness to build & challenge conventions’
Gour Gupta, Chairman and Managing Director of Tribes Communications, remembers Atul Hegde for his contributions to the country’s digital sector
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Published: Jul 7, 2026 12:17 PM | 1 min read
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Atul Hegde's passing is a significant loss for India's marketing and communications industry. He was among the early entrepreneurs who recognised the potential of digital and played an important role in shaping the industry's evolution. Through YAAP, he built an organisation that reflected his vision, entrepreneurial spirit, and belief in innovation.
Beyond his professional achievements, Atul will be remembered for his willingness to build, challenge convention, and contribute to the growth of the industry. His journey has inspired many entrepreneurs and communication professionals.
On behalf of everyone at Tribes, I extend my heartfelt condolences to his family, friends, colleagues, and the entire YAAP team. May they find strength during this difficult time, and may his soul rest in peace."
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