Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace

Rajiv Dubey Nov 16, 2022 9:00 AM

India may not have made it to the Asia Cup final but close encounters gave cricket enthusiasts something to go to town with

exchange4media Staff Sep 9, 2022 7:38 PM

We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV & their expectations from the T20 World Cup

exchange4media Staff Aug 9, 2022 11:23 AM

e4m caught up with Rajiv Dubey, Head - Media, Dabur India, and Kapil Ohri, Head of Digital Marketing, Dabur India, to understand the company’s digital strategy and its recent move to rope in dentsu X

Kanchan Srivastava Apr 26, 2022 8:53 AM

Kevin Vaz, Head - Network Entertainment Channels, Star & Disney India, tells us how the relatable content strategy of Star Pravah has maintained its leadership for the last 69 weeks

Simran Sabherwal Jan 25, 2022 9:39 AM

At the e4m Digital 40 Under 40 Summit, panelists Karan Rajpal, Ashima Kakar, Archana Aggarwal, and Rajiv Dubey & Neel Pandya discussed how the past months impacted digital marketing and its next phase

exchange4media Staff Nov 13, 2021 8:45 AM

Here’s what marketers and agency heads have to say about Aaj Tak’s new campaign

Ruhail Amin Mar 4, 2021 8:27 AM

The panellists at the Convosight e4m webinar shared insights on post-COVID consumer behaviour in the personal care category

exchange4media Staff Oct 29, 2020 8:56 AM

Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem

exchange4media Staff Oct 28, 2020 9:04 AM

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

At the TV First conference, a panel of experts from Pidilite, Dabur, Patanjali, FCB Ulka, Kellogg India and UltraTech Cement arrived at a consensus that to achieve scale in India TV is the way to go

Pallavi Borkar Feb 1, 2019 2:27 PM

Jury meet will be under the chairmanship of Rajiv Dube (Director of Corporate Services, Aditya Birla Group), awards will be presented in Mumbai on July 27

exchange4media Staff Jul 12, 2018 4:05 PM

If content is king then magazines are fine dining, high-quality content is always in demand, no matter what happens said Dubey at the 11th Indian Magazine Congress

Dolly Mahayan Jan 18, 2018 8:57 AM

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM