rajiv-dubey

Dabur’s digital leap: FMCG major embarks on data-led journey  

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e4m caught up with Rajiv Dubey, Head - Media, Dabur India, and Kapil Ohri, Head of Digital Marketing, Dabur India, to understand the company’s digital strategy and its recent move to rope in dentsu X

Kanchan Srivastava Apr 26, 2022 8:53 AM

Star Pravah has 9 out of top 10 shows in Maharashtra: Kevin Vaz

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Kevin Vaz, Head - Network Entertainment Channels, Star & Disney India, tells us how the relatable content strategy of Star Pravah has maintained its leadership for the last 69 weeks

Simran Sabherwal Jan 25, 2022 9:39 AM

'Digital Marketing is an opportunity to tell the truth over and over again'

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At the e4m Digital 40 Under 40 Summit, panelists Karan Rajpal, Ashima Kakar, Archana Aggarwal, and Rajiv Dubey & Neel Pandya discussed how the past months impacted digital marketing and its next phase

exchange4media Staff Nov 13, 2021 8:45 AM

Standing for great journalism: 20 years of Aaj Tak 'Sabse Tez'

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Here’s what marketers and agency heads have to say about Aaj Tak’s new campaign

Ruhail Amin Mar 4, 2021 8:27 AM

Convosight e4m webinar: ‘Focus has shifted from hand hygiene to surface sanitisation'

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The panellists at the Convosight e4m webinar shared insights on post-COVID consumer behaviour in the personal care category

exchange4media Staff Oct 29, 2020 8:56 AM

Convosight e4m webinar: Panel to discuss post-COVID consumer behaviour in personal care

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Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem

exchange4media Staff Oct 28, 2020 9:04 AM

Have news channels become lucrative for FMCG brands due to GECs opting out of Free Dish?

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Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

CMOs opine - Not possible to substitute TV as a primary brand building medium yet

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At the TV First conference, a panel of experts from Pidilite, Dabur, Patanjali, FCB Ulka, Kellogg India and UltraTech Cement arrived at a consensus that to achieve scale in India TV is the way to go

Pallavi Borkar Feb 1, 2019 2:27 PM

Jury meet of International Advertising Association Leadership Awards on July 16

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Jury meet will be under the chairmanship of Rajiv Dube (Director of Corporate Services, Aditya Birla Group), awards will be presented in Mumbai on July 27

exchange4media Staff Jul 12, 2018 4:05 PM

Magazines are more focused with less disruption: Rajiv Dubey, GM, Dabur India

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If content is king then magazines are fine dining, high-quality content is always in demand, no matter what happens said Dubey at the 11th Indian Magazine Congress

Dolly Mahayan Jan 18, 2018 8:57 AM

From silos to collaboration, data driven marketing is changing for good

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A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM