rajiv-dubey

Have news channels become lucrative for FMCG brands due to GECs opting out of Free Dish?

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Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

CMOs opine - Not possible to substitute TV as a primary brand building medium yet

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At the TV First conference, a panel of experts from Pidilite, Dabur, Patanjali, FCB Ulka, Kellogg India and UltraTech Cement arrived at a consensus that to achieve scale in India TV is the way to go

Pallavi Borkar Feb 1, 2019 2:27 PM

Jury meet of International Advertising Association Leadership Awards on July 16

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Jury meet will be under the chairmanship of Rajiv Dube (Director of Corporate Services, Aditya Birla Group), awards will be presented in Mumbai on July 27

exchange4media Staff Jul 12, 2018 4:05 PM

Magazines are more focused with less disruption: Rajiv Dubey, GM, Dabur India

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If content is king then magazines are fine dining, high-quality content is always in demand, no matter what happens said Dubey at the 11th Indian Magazine Congress

Dolly Mahayan Jan 18, 2018 8:57 AM

From silos to collaboration, data driven marketing is changing for good

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A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM