Allied Blenders and Distillers appoints Pradipta Basu as CMO
In his most recent role, Basu was Vice President – Marketing & Business Development at Radico Khaitan
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Published: Apr 16, 2026 12:14 PM | 1 min read
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Allied Blenders and Distillers Limited has appointed Pradipta Basu as its Chief Marketing Officer (CMO). The company has shared the news in a BSE filing.
The company has also informed that Arvind Mohta and Uday Rao, who were appointed as Marketing Directors between May 14, 2025 and March 4, 2026, will continue in their roles as Marketing Directors.
Dr. Pradipta Basu is a senior FMCG and beverages marketing professional with over 25 years of experience across reputed organizations, including Radico Khaitan Limited, United Spirits Limited, ITC Limited, Godfrey Phillips India Limited, Alcobrew Distilleries India Private Limited and HJ Heinz.
In his most recent role as Vice President – Marketing & Business Development at Radico Khaitan Limited, he was responsible for national marketing strategy, portfolio management, P&L ownership, innovation, and driving brand growth across multiple liquor categories.
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