Dabur’s Q1 ad spend climbs 14% to Rs 229 crore

Revenue rose 10.6% and profit grew 15.3% as rural demand stayed resilient and quick commerce continued to support urban consumption

by e4m Staff
Published: Jul 30, 2026 9:23 AM | 2 min read

Dabur India Ltd increased its advertising and publicity spending by 13.6% year-on-year to Rs 229.46 crore in Q1 FY27, highlighting its commitment to brand building amid a challenging market environment.
The company's consolidated revenue from operations rose 10.6% to Rs 3,764.39 crore, while net profit grew 15.3% to Rs 586.16 crore, with total expenses increasing by 10.2% to Rs 3,180.80 crore.
CEO Mohit Malhotra noted persistent inflation, volatile commodity prices, and geopolitical uncertainties, while rural markets continued to outperform urban ones for the 18th consecutive quarter.
Key business segments showed growth, with consumer care revenue up 11% to Rs 3,000.74 crore, food business rising 6.1%, and international operations growing 15.5%, led by strong performances in Bangladesh and Egypt.

FMCG major Dabur India Ltd raised its advertising and publicity spending by 13.6% year-on-year to Rs 229.46 crore in the first quarter of FY27, compared with Rs 201.96 crore in the same period last year, underscoring its continued investment in brand building despite a challenging operating environment.

The increase in marketing expenditure came alongside a 10.6% rise in consolidated revenue from operations, which stood at Rs 3,764.39 crore for the April-June quarter, up from Rs 3,404.58 crore in Q1 FY26.

Consolidated net profit grew 15.3% year-on-year to Rs 586.16 crore from Rs 508.29 crore, while total expenses increased 10.2% to Rs 3,180.80 crore during the quarter.

Commenting on the results, CEO Mohit Malhotra said the company operated amid persistent inflationary pressures, volatile commodity prices and geopolitical uncertainties in the Middle East and North Africa (MENA) region.

He noted that rural India continued to outperform urban markets for the 18th consecutive quarter. However, the demand gap between the two has narrowed, supported by the strong performance of modern trade, quick commerce and other emerging retail channels in urban markets.

Dabur’s consumer care business recorded revenue of Rs 3,000.74 crore, reflecting 11% year-on-year growth, while the food business rose 6.1% to Rs 659.33 crore. Revenue from the retail business stood at Rs 28.02 crore.

Among key business segments, the home and personal care portfolio expanded 12.3%, followed by food and beverages at 7.2% and healthcare at 5.5%.

Within home and personal care, the shampoo category led growth with a 23% increase. Hair oil grew 17.6%, while the oral care portfolio registered 9% growth during the quarter.

The healthcare business also delivered steady performance, with the digestives portfolio growing 11.2%. Dabur said its flagship brands Hajmola, Isabgol and Pudinhara all posted double-digit growth.

In the food portfolio, the category registered 29.2% growth, while the Badshah business expanded 13.2%.

International operations grew 15.5% during the quarter. Bangladesh led with 34.3% growth, followed by Egypt at 28.4%. The MENA business reported 8.6% growth despite disruptions linked to the ongoing regional conflict.

The higher advertising outlay reflects Dabur’s continued focus on strengthening its brands even as it navigates inflationary pressures and commodity cost volatility, while growth across rural markets, modern trade and quick commerce continues to support overall demand.