Bajaj Consumer Care steps up ad spends 20% in Q4

Revenue for the company grew 30% year-on-year

by e4m Staff
Published: Apr 18, 2026 8:33 AM | 2 min read

Bajaj Consumer Care Limited stepped up its advertising push in the March quarter and through FY26, with higher brand spends underpinning strong revenue growth and a sharp rise in profitability.

Quarterly performance (Q4 FY26)

Advertising and sales promotion spends remained the central lever in the March quarter, rising to Rs 46.5 crore—up 3.9% quarter-on-quarter from Rs 44.8 crore, and 20.2% higher than Rs 38.7 crore in Q4 FY25. The sustained increase reflects a continued focus on brand visibility and demand generation.

Against this backdrop, revenue from operations came in at Rs 326.7 crore, up 6.7% sequentially from Rs 306.1 crore and 30.4% higher year-on-year compared to Rs 250.5 crore.

Profitability also saw a strong uptick, with net profit rising to Rs 63.4 crore, up 37.2% QoQ from Rs 46.2 crore and more than doubling from Rs 29.8 crore in the year-ago quarter, indicating operating leverage despite higher ad spends.

Full-year performance (FY26)

For the full year, the company maintained elevated advertising investments at around Rs 100.7 crore, underscoring a consistent brand-building strategy even as spends moderated versus Rs 142.1 crore in FY25.

This ad-led approach supported revenue growth, with FY26 revenue from operations rising 20.7% to Rs 1,164.7 crore from Rs 964.8 crore in the previous year.

Net profit for the year stood at Rs 190.2 crore, marking a 54% increase over Rs 123.5 crore in FY25, driven by topline expansion and improved margins.

Overall, Bajaj Consumer Care’s FY26 performance highlights advertising as a key growth driver, with increased brand investments translating into stronger revenues and profitability.