After an extensive review process, Dabur India has assigned its media duties to Starcom MediaVest Group (SMG) with effect from July 1st, 2015. This is one of the biggest media pitches this year to have concluded

Priyanka Mehra Jun 26, 2015 7:39 PM

In week 24 (June 13 – 19, 2015) of BARC ratings for top Hindi GECs, Star Plus and Colors gained the most. All other channels saw a marginal increase in ratings during the week

exchange4media Staff Jun 26, 2015 7:28 PM

Taproot's film for Mumbai Mirror and BBDO's film for Indian Confederation of NGOs shortlisted for Film Lions this year

exchange4media Staff Jun 26, 2015 7:16 PM

In week 25 (June 14 – 20, 2015) of the Hindi GEC Universe, TAM data indicates Star Plus and Colors were the only channels to gain marginally during the week. On the other hand, Zee TV, Sab TV and Sony TV saw minor decline during the week

exchange4media Staff Jun 26, 2015 4:29 PM

AAP has rolled out hoardings of Delhi Chief Minister, Arvind Kejriwal, in a recent ad. Last month, SC clearly pointed out there shouldn't be any image of politician in their advertisement

Abid Hasan Jun 26, 2015 1:37 PM

Marking the one year after the channel repositioned itself into the comedy genre, Big Magic recently announced its brand refreshment with a new look and channel identity

exchange4media Staff Jun 26, 2015 1:33 PM

The responsibilities involve enhancing the Godrej Group’s corporate reputation and PR across its business entities

exchange4media Staff Jun 26, 2015 1:30 PM

This is MediaCom's 8th win in 2015. Since January 2015, MediaCom has added billings worth $80 million from new wins

exchange4media Staff Jun 26, 2015 1:22 PM

Both the wins have been recorded in a multi-agency pitch

exchange4media Staff Jun 26, 2015 1:17 PM

Burson-Marsteller appoints Margaret Key CEO, Asia-Pacific

exchange4media Staff Jun 26, 2015 11:26 AM

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is also on the jury of exchange4media's INK Awards

exchange4media Staff Jun 26, 2015 10:40 AM

Ad guru Piyush Pandey, a regular at the Cannes Lions International Festival of Creativity since 1994, talks of making human connections and how the festival has evolved over the last 21 years

Srabana Lahiri Jun 26, 2015 10:07 AM

Pradeep Guha, Area Director, IAA Asia Pacific and Srinivasan K Swamy, President, IAA India Chapter hosted an evening of cocktails and canapes for Indian adlanders at the IAA Cabana pavilion

exchange4media Staff Jun 26, 2015 9:03 AM

Yeh Hai Mohabbatein tops ratings chart followed by Saath Nibhana Saathiya in week 25 In week 25 (June 14 – 20, 2015) of the Hindi GEC Universe, Yeh Hai Mohabbatein was on top with a narrow margin, followed by Saath Nibhana Saathiya. Yeh Rishta Kya Kehlata Hai came in at No.3 spot, according to TAM data

exchange4media Staff Jun 26, 2015 8:50 AM

Mukherjee, music and radio consultant, who was on the Radio Jury talks about Grand Prix winner "The Berlin Wall of Sound - The Most Unbearable Radio Spot Ever" made by SoundCloud for its own site, which is an acoustic recreation of the Berlin Wall to commemorate the 25th year of its fall

Riya Mukherjee Jun 26, 2015 8:28 AM

PM Modi tweeted, "25-26th June cannot be forgotten in the history of India. 40 years ago the Nation was placed under Emergency"

Abid Hasan Jun 26, 2015 8:22 AM

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is also on the jury of exchange4media's INK Awards

exchange4media Staff Jun 26, 2015 8:15 AM

Part-populist, part- authoritarian and 100% politics-driven, the Emergency was a dark chapter as acknowledged widely, says N Madhavan, Senior Associate Editor, HT

N Madhavan Jun 26, 2015 8:12 AM