Date-wise News
Tanishq launches outdoor campaign to promote 'Queen of Hearts' collection?blur=25

The brand intends to target the stylish female audience who has a personality of her own and has the authority to make her own choice- the one who loves to pamper herself by nothing, but the best

exchange4media Staff Jul 18, 2016 1:52 PM and BBH create microfilms to get people to renew their insurance online?blur=25

The campaign created by BBH India is a digital innovation on YouTube, consisting of 10 videos of 6.5 seconds each.Using YouTube’s retargeting platform, the campaign specifically tracks down people who visited Coverfox, but didn’t renew their insurance, and then takes over their internet experience

exchange4media Staff Jul 18, 2016 1:22 PM

Snapdeal tanks 7 spots on top advertiser list on TV as ecom slashes spends?blur=25

The data also shows new entrants Pepper Fry, Myntra,Naaptol, and Big Basket during this period among the top ten

Priyanka Mehra Jul 18, 2016 9:33 AM

MRSS signs strategic market research contract with CureFit?blur=25

The contract will be a year long association with researches covering markets across India, and would mark the first in a series of contracts expected to be signed with the company

exchange4media Staff Jul 18, 2016 9:04 AM

Pokemon Go & scope for brand associations: Ansible Report?blur=25

Ansible Mobile and IPG Media Lab have considerable experience with AR technologies and location-based experiences and their latest report highlights how this could be applied by brands to leverage the popularity of Pokemon Go.

exchange4media Staff Jul 18, 2016 8:50 AM

India Today's Baba Ramdev cover becomes the butt of Twitter jokes?blur=25

The photograph on the cover of India Today’s latest edition has invited the wrath of Twiterrati who have held it to be objectionable

exchange4media Staff Jul 18, 2016 8:17 AM

Our USP will always be the great mix of brands we have: Deepak Lamba?blur=25

Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profitability in a scenario where magazines have shown de-growth overall

Srabana Lahiri Jul 18, 2016 8:15 AM

Guest Column: Of Deadlines and Headlines-B N Kumar?blur=25

It is important for clients to understand the functioning of media which has been rapidly changing. Cut throat competition and the race for TRPs and breaking news have made the lives of journalists miserable. They function out of fear, always – the fear of missing their deadlines and the fear of competition scoring, writes B N Kumar, Executive Director -Concept PR

exchange4media Staff Jul 18, 2016 8:07 AM

Pokemon Go: Will the hype last long??blur=25

The game is surging through app store charts around the world as it has millions of users hooked on to it already. As the game reaches other countries of the world, it is yet to be seen whether it will gather steam or simply fade out

Ronald Menezes Jul 18, 2016 8:03 AM