Date-wise News
Airbnb partners with 'Finding Dory' to reveal floating apartments at the Great Barrier Reef?blur=25

Unveiled in partnership with Disney Pixar’s Finding Dory, the much-anticipated sequel to Finding Nemo, the floating apartment offers the first-ever chance to live at the Great Barrier Reef where the movie is set

exchange4media Staff Jun 9, 2016 4:58 PM

Dentsu Webchutney appoints Samera Khan as EVP?blur=25

Khan will be based out of Mumbai and will report to Sidharth Rao - CEO, Dentsu Webchutney

exchange4media Staff Jun 9, 2016 3:51 PM

HouseFull appoints Lowe Lintas & LinTeractive Delhi as agency partners?blur=25

Lowe Lintas Delhi takes on the creative agency role for HouseFull, while LinTeractive Delhi takes on digital marketing

exchange4media Staff Jun 9, 2016 12:59 PM

Soma Ghosh quits Castrol as VP Marketing India & South Asia?blur=25

She led the marketing team at Castrol, and was also part of the India management team & the Asia Pacific Marketing Leadership team. Prior to Castrol, Ghosh launched and built the global Nivea brand in India

Priyanka Mehra Jun 9, 2016 12:51 PM

PayUmoney launches industry's first-of-its-kind POS business terminal?blur=25

With no monthly rental, no minimum balance, and the option to link any bank account, the PayUmoney POS terminal, seeks to convert the retail experience across millions of small merchant outlets across India

exchange4media Staff Jun 9, 2016 12:06 PM

Edelman launches Edelman Edge - a new global campaigning methodology?blur=25

Edelman today announced the launch of Edelman Edge, the first global campaigning methodology designed to provide a comprehensive, objective analysis of the communications environment anywhere in the world.

exchange4media Staff Jun 9, 2016 11:58 AM

Geometry Global appoints Diana Cawley as APAC CEO?blur=25

Cawley has spent her career focused on serving clients and building brand activation agencies. Diana joins Geometry Global from BBDO Shanghai, China where she was Managing Director and led an integrated multi-agency team for a key client

exchange4media Staff Jun 9, 2016 10:14 AM

If we spend X amount on a regular fiction show, it is 20X on a show like '24': Raj Nayak, Colors?blur=25

The much awaited second season of Anil Kapoor-starrer '24' is scheduled to air on July 17 on Colors

Priyanka Mehra & Madhuwanti Saha Jun 9, 2016 9:03 AM

Resultrix co-founder sets up PivotRoots?blur=25

PivotRoots is a full-service digital marketing agency powered by Data & Technology and fueled by design thinking

exchange4media Staff Jun 9, 2016 8:38 AM

Resultrix co-founder sets up PivotRoots?blur=25

PivotRoots is a full-service digital marketing agency powered by Data & Technology and fueled by design thinking

exchange4media Staff Jun 9, 2016 8:38 AM

I wish CMOs were more involved in the final decision-making on ads: Ambi?blur=25

MG ‘Ambi’ Parameswaran talks about his book ‘Nawabs, Nudes, Noodles’, that is being released today in Mumbai. It has dramatically changing storylines and traces the history of Indian advertising over 50 years, and analyses the marketer’s role in the context of advertising through the years

Srabana Lahiri Jun 9, 2016 8:29 AM

Ather Energy appoints FoxyMoron Bengaluru as its digital partner?blur=25

The mandate entails creating a strong online presence for Ather Energy among tech-enthusiasts by developing Data driven Media and Content strategies, Social Listening and Online Reputation Management

exchange4media Staff Jun 9, 2016 8:00 AM

Suzuki Motor Chairman steps down over fuel-economy scandal?blur=25

Suzuki Motor Corp.'s Osamu Suzuki, one of the auto industry's longest-serving leaders said that he would step down from his chief-executive position after the controversy over fuel-economy data manipulation

exchange4media Staff Jun 9, 2016 7:58 AM

Naagin to return in October with Season 2?blur=25

Naagin is now replaced by a new show Kavach…Kaali Shaktiyon Ki, produced by Ekta Kapoor under the Balaji Telefilms banner. Promos of the serial are already out and the show is slated to go on air starting June 11

exchange4media Staff Jun 9, 2016 7:56 AM

Idea Cellular gives 4G push with 'BiggestSmallChange' campaign?blur=25

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming

Sarmistha Neogy Jun 9, 2016 7:54 AM

TV, smartphones to gain maximum exposure during EURO 2016: Study?blur=25

Brands would be conscious as to how they could connect with their followers in the best way this Euro 2016. RadiumOne conducted a study which would suggest opportunities for brands to connect with their viewers and what could be the best medium

exchange4media Staff Jun 9, 2016 7:51 AM

Mahindra MOJO launches new ‘Born for the Road’ marketing campaign?blur=25

The 'Born for the Road' campaign promotes the tourer ethos of the MOJO while capturing the essence of the perfect road trip. This is the first of its kind film completely conceptualized and shot by Flying Cursor, their digital agency

exchange4media Staff Jun 9, 2016 7:49 AM

Can Snapchat be the next Facebook of India??blur=25

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha Jun 9, 2016 7:44 AM