Date-wise News
Content should have universal appeal: Sudip Ghose

Sudip Ghose, VP (Marketing) at VIP Industries, spoke to use about the importance of having the right content strategy while targeting vernacular language speakers

exchange4media Staff Apr 15, 2016 4:44 PM

Veteran journalist Prabhu Chawla to launch new Hindi Channel

According to latest reports, Veteran journalist Prabhu Chawla, currently Editorial Director of The New Indian Express and The Sunday Standard, and CEO of Eventxpress Management Services is all set to launch his new Hindi channel

exchange4media Staff Apr 15, 2016 3:03 PM

BARC Ratings: Star Plus continues to lead; Star Utsav takes a leap to sixth spot in week 14

Star Plus held on to its top spot. Colors remained at No.2 followed by Zee TV at No.3. Zee Anmol stood No.4 like the week before. Sony Pal climbed a step up to the fifth spot. At No.6 stood Star Utsav, the channel gained both in terms of rankings and ratings as it moved up from the ninth spot in week 13

exchange4media Staff Apr 15, 2016 1:20 PM

ETV to launch 3 news channels in Tamil Nadu, Kerala & Assam today under News18

ETV News Network, which manages TV18’s regional news business, is launching three news channels today- News18 Tamil Nadu, News18 Kerala and News18 Assam/North East

exchange4media Staff Apr 15, 2016 11:47 AM

Dheeraj Sinha steps down as Chief Strategic Officer, Grey Group

Sinha has over 17 years of experience across McCann and Bates, before he made the switch to Grey to head their planning function for the region in 2012

exchange4media Staff Apr 15, 2016 10:08 AM

Anita Mazumdar steps down as National Advertising Sales Director, Fortune India

She was working with the group for the last four years and will be replaced by Anil Singh from the India Today Group

exchange4media Staff Apr 15, 2016 8:52 AM

Ad war heats up in West Bengal assembly elections

From front page advertisements, television commercials, poster wars and digital films, the ad campaign by various political parties in West Bengal and Assam has shot up and the credit goes to West Bengal Assembly polls

Abid Hasan Apr 15, 2016 8:39 AM

Our focus is on increasing digital visitors by 50%: Girish Agarwal, Dainik Bhaskar

Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content ...

Srabana Lahiri & Samarpita Banerjee Apr 15, 2016 8:18 AM

UPI set to make online and mobile transactions easier

The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move the country towards a more cashless model. It has been developed by the National Payment Corporation of India (NPCI) and is expected to change the face of mobile banking

Vernika Awal Apr 15, 2016 8:16 AM

nexGTv is positioned for dominant role in the OTT space: Abhesh Verma

nexGTv COO Abhesh Verma is making headlines with his expansion strategy. The Gurgaon-based COO is already going international in 140 countries with nexGTV, Digivive’s flagship mobile TV app., targeting the expat Indian community

Madhuwanti Saha Apr 15, 2016 8:10 AM

Amazon Kindle’s new campaign highlights how reading should never stop

Amazon Kindle has introduced their new campaign titled ‘Because Reading Should never stop’. The campaign highlights how reading can be a non-stop affair with Amazon Kindle by one’s side

exchange4media Staff Apr 15, 2016 8:08 AM

With 46 million viewers, IPL 2016 inaugural ceremony a huge hit

According to the data collected by Zapr, the show reached out to 46 million viewers and the average time spent by a viewer was 11.9 minutes

exchange4media Staff Apr 15, 2016 8:06 AM

With 46 million viewers, IPL 2016 inaugural ceremony a huge hit

According to the data collected by Zapr, the show reached out to 46 million viewers and the average time spent by a viewer was 11.9 minutes

exchange4media Staff Apr 15, 2016 8:06 AM